The Book Jacket Design of Chip Kidd

The Book Jacket Design of Chip Kidd

Chip Kidd is an award-winning graphic designer and writer in New York. His groundbreaking book jacket designs for Alfred A. Knopf have elevated the form for close to three decades. He’s worked with hundreds of writers, including John Updike, Katharine Hepburn, Cormac McCarthy, Henry Louis Gates Jr., James Ellroy, Karen Russell, Michael Crichton, David Sedaris, Sharon Olds, Orhan Pamuk, Paul Simon, Neil Gaiman, and Haruki Murakami. His first novel, The Cheese Monkeys, was a national bestseller. His most recent book, Go: A Kidd’s Guide to Graphic Design, is the first book to teach graphic design to children and has over 60,000 copies in print.

As an editor and art director for Pantheon Graphic novels, he’s worked with and published some of the very best cartoonists in the world, including Chris Ware, Art Spiegelman, Dan Clowes, David Mazzucchelli, Charles Burns, Michael Cho, and Alex Ross. He is the recipient of the National Design Award for Communications, and his TED Talk has been viewed over 1.6 million times.

For further information, please visit: chipkidd.com

Editorial Design Process Sneak Peek

Behind the scenes with illustrator Tracy Walker

Tracy Walker is a Canadian illustrator, designer and artist. Her work has appeared in the pages of the New York Times; on food packaging, wine labels, and tissue boxes; she’s illustrated award-winning stamps for Canada Post; designed logos, and has worked with an impressive list of clients.

Cut Once supports the ongoing editorial, design, and art direction needs for Johns Hopkins University and Pennsylvania College of Health Sciences. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

CLIENT TESTIMONIALS
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Two Decades of Marks, Symbols and Logotypes

An edited selection featuring some of the logos our founder Greg Bennett has designed over the past two decades.

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The Photography of Timothy Archibald

The Photography of Timothy Archibald

Timothy Archibald is the photographer agencies call to make empathetic photographs of things that are a little bit different, a little bit curious. Human, humorous and sometimes subversive, these qualities seem to surface in every project he takes on.

Tim was fortunate to discover photography as a teenager. At that time photography was this license to meet people and enter worlds unlike his own. Having the power to enter other cultures different from the suburban world he lived in was a powerful tool for a kid to have.

After leaving school with a degree in Art, he began using this human curiosity to support himself. Photography allowed Tim to explore the subjects he was fascinated with: learn about them, humanize them, and view them with the full range of human emotions they deserved, in conjunction with a voice that was uniquely his own.

These same values come into play with what he's doing now. Over the past 15 years Tim's photographs have regularly been celebrated in Communication Arts Photography Annual, American Photography Annual and have been exhibited in places as wonderful as The Australian Centre for Photography, Zephyr Mannheim Gallery in Germany and Videotage in Hong Kong. But on the set, Tim and his crew are really not afraid to admit that they're total photo nerds who love what they do. And that love is infectious in every job they do.

For further information, please visit: timothyarchibald.com