Behind the scenes with illustrator Tracy Walker
Tracy Walker is a Canadian illustrator, designer and artist. Her work has appeared in the pages of the New York Times; on food packaging, wine labels, and tissue boxes; she’s illustrated award-winning stamps for Canada Post; designed logos, and has worked with an impressive list of clients.
Cut Once supports the ongoing editorial, design, and art direction needs for Johns Hopkins University and Pennsylvania College of Health Sciences. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude.
— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University
We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.
— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences
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