• ABOUT
  • WORK
  • AWARDS
  • NEWS
  • CONTACT
Menu

Cut Once | Branding and Design Co.

Street Address
City, State, Zip
(717) 841-0400
Cut Once | Branding and Design Co.

Your Custom Text Here

Cut Once | Branding and Design Co.

  • ABOUT
  • WORK
    • STX Advertising, Product Branding, and Product Catalogs
    • Penn-Mar Human Services Organization Rebrand
    • Harvard University Event Branding
    • Earth Shoes Retail Catalogs, Photography, and Product Logos
    • Retail Design, Packaging Design, Product Branding
    • Johns Hopkins Engineering Editorial Redesign
    • Allegheny Trail Advertising
    • Logos and Trademarks
    • Green Analytics Brand Identity
    • Houck Brand Communications
    • WellSpan Health Strategic Reporting
    • Harvest Moon Farms Brand Identity
    • Inu Salon & Spa Brand Identity
    • University of Maryland BWMC Event Branding
    • Chimiver Floor Care Products Shopify Website
    • Advertising
    • New project to discuss? We're ready!
    • Winters Performance Products Ecommerce Website
    • Brethren Village Brand Refresh
    • Photography
    • Invitations and Announcements
    • Members 1st FCU Marketing Communications
    • Apparel Design
    • PA College of Health Sciences Editorial Redesign
    • The Women’s Board of The Johns Hopkins Hospital Fundraising Strategy
    • Johns Hopkins University Strategic Reporting
    • Grinnell Paving Stones Brand Identity
    • Haka Apparel Brand Launch
    • ADVANCE Program Launch
    • Cut Once Notes of Gratitude 2020 Edition
    • PA College of Health Sciences Editorial Design
    • Knowledge SUCCESS Program Launch
    • Design for Democracy Awareness Advertising
    • The Counter Corps Brand Identity
    • Websites, Applications, and Video Animation
    • Powerhouse Interior Design Advertising
    • Apparition Studio Brand Identity
    • Johns Hopkins University Editorial Design
    • Veterans Day Memorial Signage
    • Reach to Recovery Awareness and Fundraising
    • Cut Once Notes of Gratitude 2019 Edition
    • Garden Spot Village Awareness Advertising
    • PA College of Health Sciences Editorial Services
    • Little Piggy Catering Brand Identity
    • The Hormone Foundation Website Design
    • Acacia Creations Retail Packaging
    • HotFoot Management Systems Brand Identity
    • Fallingwater Photography
    • Dolfin Swimwear Branding and Packaging Design
    • Johns Hopkins University Editorial Design
    • PA College of Health Sciences Editorial Services
    • White Pine Paving Photography
    • Johns Hopkins University Editorial Design
    • USS Arizona Memorial Photography
    • Penn-Mar Human Services Employer Recruitment and Retainment Marketing
    • The Star-Spangled Spectacular
    • Urban Forest Project Exhibition
    • Academy for Educational Development (AED) Fundraising
    • PA College of Health Sciences Editorial Services
    • California Wildfires Fundraising
    • Johns Hopkins University Editorial Design
    • Rehoboth Film Festival Event Branding
    • Good 50x70 Exhibition
    • Hurricane Katrina Fundraising
    • AIGA Event Promotion
    • PA College of Health Sciences Editorial Services
    • Penn-Mar Human Services Annual Report 2020
    • The Art Institutes Event Promotion
    • Introducing Oliver Birth Announcement
    • Johns Hopkins University Editorial Services
    • Baby Bennett Shower Invitation
    • Bat Mitzvah Event Branding
    • Johns Hopkins University Editorial Services
    • PA College of Health Sciences Editorial Services
    • The Slinky Photography
    • Haiti Earthquake Fundraising
    • Johns Hopkins University Editorial Services
    • The Haines Shoe House Photography
    • Cut Once Recruitment Poster
    • Johns Hopkins University Editorial Services
    • PA College of Health Sciences Editorial Services
    • Johns Hopkins University Editorial Services
    • PA College of Health Sciences Editorial Services
    • Johns Hopkins University Editorial Services
    • Johns Hopkins University Editorial Services
    • Johns Hopkins University Editorial Services
    • Johns Hopkins University Editorial Services
  • AWARDS
    • San Francisco Museum of Modern Art | Exhibition
    • REBRAND | Spotlight Feature
    • American Advertising Federation | 49 Awards
    • Graphis Design Annual | Award of Excellence
    • CASE Editors Forum | Speaking Engagement
    • CBS Sunday Morning | Broadcast Feature
    • UCDA Design Competition | Award of Excellence
    • Fingerprint: No.2 | Published
    • Art Directors Club | Judging Engagement
    • BICeBé Biennial | Exhibition
    • Behance | Feature
    • Moscow Global Biennale of Graphic Design | Award
    • China International Poster Biennial | 2 Awards
    • Graphis Social&Political Protest Posters | Gold Award
    • Communication Arts | Feature
    • co2 Biennial | Exhibition
    • Samford University | Permanent Collection
    • Print Magazine Regional Design Annual | 7 Awards
    • Design: Logo | Published
    • VINEUM Bodensee | Exhibition
    • Arizona State University | Exhibition
    • American Advertising Awards | Judging Engagement
    • Graphis Poster Annual 2011 | Gold Award
    • Communication Arts | Feature
    • Design: Type | Published
    • Haiti Earthquake | Disaster Relief
    • California Wildfires | Disaster Relief
    • Good 50x70 Anthology | Shortlisted, Exhibited, & Published
    • Designing for the Greater Good | Published
    • Graphis Poster Annual '08/'09 | Silver Award
    • Exploring Typography | Published
    • Signs of the Times | Exhibition
    • Impressive by Gestalten | Published
    • Star-Spangled 200 | Exhibition & Award
    • The Beauty of Letterpress | Feature
    • AAF ADDY Awards | Best of Show
    • UCDA Campus Violence Exhibition | Awareness
    • Graphis Poster Annual 2007 | Platinum Award
    • Urban Forest Project | Exhibit
    • Best of Business Card Design 9 | Published
    • Letterhead + Logo Design 12 | Published
    • Good50x70 | Exhibition
    • Adweek | Feature
    • HOW Intl Design Annual | 3 Awards
    • AAF ADDY Awards | District 2 Gold Award
    • Celebration Graphics Sourcebook | Published
    • Academy for Educational Development | Commission
    • AIGA Fifty Biennial | Gold Award
    • FPO: For Print Only | Features
    • Really Good Logos Explained | Published
    • Graphis Poster Annual 2006 | Silver Award
  • NEWS
  • CONTACT

National and International Design Achievements

August 11, 2026 Greg Bennett

National and International Design Achievements

June 1999 – Present

Cut Once has earned an extraordinary record of national and international design achievement. This includes recognition from the San Francisco Museum of Modern Art (USA), Obama for America, CBS News, Communication Arts, Council for Advancement and Support of Education, Moscow Global Biennale of Graphic Design Golden Bee (Russia), AIGA, Good50x70 (Italy), Graphis, BICeBé Biennial (Bolivia), REBRAND, China International Poster Biennale (China), Die Gestalten Verlag (Germany), Art Directors Club, The Dieline, and University & College Designers Association.

Awards

• AIGA (DC) 50 Bi-Annual Competition: Award
• American Advertising Federation: 44 Awards
• American Advertising Federation (Highest Honors): 5 Awards: Best of Show, National Gold, District 2 Gold, Judges’ Award (2x)
• China International Poster Biennial: 2 Awards
• Graphis Design Annual: Award
• Graphis Poster Annuals: 4 Awards
• Graphis Social/Political Posters: Award
• HOW International Design Annuals: 3 Awards
• Moscow Golden Bee: Award
• Print Regional Design Annuals: 7 Awards

Earned Media

• Adweek Feature Article
• CBS News Sunday Morning
• Herman Miller: Lifework Interview
• HOW: Out of This World
• Obama for America, Artist Selectee
• REBRAND Spotlight
• The Dieline, Top 100 Package Designs

Exhibitions

• AIGA (DC) 50 Bi-Annual, Washington D.C.
• ASU Herberger Institute for Design, Arizona
• Biennial of the Poster Bolivia BICeBé, Bolivia
• China International Poster Biennial
• Good50x70, Italy
• San Francisco Museum of Modern Art, How Wine Became Modern, California
• Moscow International Biennale of Graphic Design: Golden Bee, Russia
• Samford University, Permanent Collection, Alabama
• Star-Spangled 200, Maryland
• Signs of the Times: Broadside, North Dakota
• UCDA Campus Violence Poster Project, Illinois
• Urban Forest Project, Maryland
• Vineum Bodensee, Germany
• .918 Letterpress Show, Alabama

Judging and Speaking Engagements

• American Advertising “ADDY” Awards Judge, New York
• Art Directors Club Judge, Texas
• Council for Advancement and Support of Education, CASE Editors Forum Guest Speaker: Behind the Redesign of JHU Engineering, Pennsylvania

Publications

• Communication Arts: Exhibit (4x)
• Communication Arts: Fresh Column
• Communication Arts: Webpick of the Day
• Design for Special Events, Rockport
• Designing for the Greater Good
• Exploring Typography
• Fingerprint No. 2, HOW Books
• Good50x70 Anthology, Moleskine
• Graphis Annuals (6x)
• HOW Int'l Design Annuals (3x)
• Impressive, Gestalten
• Print Regional Design Annuals (7x)

New project to discuss?

We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer quick, short-term commitments in the form of individualized project assessments which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Simply reach out by phone at (717) 841-0400 or email us to start the conversation.

Comment

The Chicago Manual of Style (CMOS)

April 16, 2026 Greg Bennett

Whether creating quarterly fiscal reports for Fortune 500 companies or producing publications for leading universities, we understand that delivering clear, accurate, and well-written content leaves no margin for error. The Chicago Manual of Style (CMOS) is one of the most widely used style guides in publishing, academia, and professional writing—especially in the humanities. CMOS is valued for its thoroughness, flexibility, and authority, making it especially well suited for long-form, research-driven, and professionally published writing. We utilize the CMOS for the following reasons:

Clarity and Consistency

Chicago provides detailed rules for grammar, punctuation, capitalization, and formatting, helping writers maintain a clear and consistent voice throughout a document. This consistency makes complex texts easier for readers to follow.

Flexibility for Different Types of Writing

Unlike some more rigid style guides, Chicago is highly adaptable. It supports:

• Books and long-form manuscripts
• Academic papers (especially history, literature, and philosophy)
• Professional and trade publishing

This flexibility makes it useful for both scholarly and non-academic work.

Two Citation Systems to Choose From

Chicago offers two well-established documentation systems, allowing writers to choose what fits their discipline best:

• Notes and Bibliography (footnotes/endnotes), common in the humanities
• Author–Date, common in social and natural sciences

This versatility is a major advantage over guides that enforce a single citation method.

Strong Support for Source Transparency

Chicago’s emphasis on thorough citation—especially via footnotes—allows writers to:

• Provide detailed source information
• Add contextual or explanatory notes
• Demonstrate credibility and depth of research

Readers can easily trace ideas back to original sources.

Industry Standard in Publishing

Many book publishers, academic presses, and journals use Chicago as their default style guide. Using it increases the likelihood that a manuscript will:

• Meet editorial expectations
• Require fewer revisions during publication

This makes Chicago especially valuable for aspiring authors and scholars.

Comprehensive and Authoritative Guidance

CMOS is known for its depth. It addresses not just citations, but also:

• Usage and grammar questions
• Editorial best practices
• Tables, figures, indexes, and front/back matter

It often serves as a go-to reference for tricky or uncommon writing situations.

Encourages Professional Writing Standards

By following Chicago style, writers learn to:

• Think carefully about structure and attribution
• Present arguments in a polished, professional way
• Adapt their writing for serious academic or publishing contexts

Cut Once provides insightful and effective brand and marketing services that help organizations in the Retail, Health, Wealth, and Education, sectors communicate with greater clarity and impact.

www.CutOnceDesign.com
(717) 841-0400

Services: advertising, branding (visual and verbal), digital, editorial design, environmental design, graphic design, marketing strategy, naming and brand identity, photography and illustration, retail and packaging design, SEO and PPC, social media, wayfinding and signage, website design, website development

Comment

Digital Marketing Services from Cut Once, Inc

April 7, 2026 Greg Bennett

Digital Marketing Services from Cut Once, Inc

Keyword Research and Analysis
- Identify relevant keywords and search terms related to your industry, products, and services.
- Analyze keyword competitiveness and search volume to prioritize target keywords.

On-Page Optimization
- Optimize meta titles, meta descriptions, and heading tags for target keywords.
- Improve website structure, internal linking, and URL structure for better crawlability and user experience.
- Regularly update and optimize content to align with target keywords and search intent.

Content Creation and Optimization
- Develop high-quality, engaging content tailored to target keywords and audience interests.
- Optimize content for readability, relevance, and search engine friendliness.
- Implement multimedia elements (images, videos, infographics) to enhance user experience and engagement.

Technical SEO Audit and Fixes
- Conduct regular audits to identify technical issues affecting site performance and indexing.
- Fix crawl errors, broken links, duplicate content, and other technical issues hindering SEO efforts.

Link Building and Outreach
- Research and identify opportunities for quality backlinks from authoritative websites.
- Execute link building campaigns through outreach, guest posting, and content collaboration.
- Monitor and manage backlink profile to ensure quality and relevance.

Reputation Management
- We can assist with automating Reputation Management requests to individual situational needs.

Monthly Analytics Overview Report
- Each month, an Analytics Overview Report will be sent to keep your stakeholders updated on progress.

Cut Once, Inc is a strategic branding and design firm committed to helping ambitious organizations communicate more effectively.

(717) 841-0400

Services: advertising, branding (visual and verbal), digital, editorial design, environmental design, graphic design, marketing strategy, naming and brand identity, photography and illustration, retail and packaging design, SEO and PPC, social media, wayfinding and signage, website design, website development

Comment

Website Performance Audits by Cut Once, Inc

February 21, 2026 Greg Bennett

Website Performance Audits by Cut Once, Inc

Best practices suggest that websites receiving regular audits generate better outcomes. We recommend taking advantage of our proactive website audits to ensure that your website continues to perform optimally. The final deliverable of our service is a report documenting the audit results.

Completion of a comprehensive site audit will provide the following benefits:

• Positive Website Health: To identify broken links, outdated content, and other issues that can negatively impact user experience and search engine rankings.

• SEO Optimization: Search engine algorithms change regularly, and what worked well for SEO last year may not be as effective today.

• Performance Optimization: Slow-loading pages, large image files, and other performance issues can deter users and harm your SEO. There is a new web-friendly image format (.webp) that can be used to help with existing large image files.

• More Positive User Experience (UX): User expectations change over time, and what was user-friendly a year ago might not be today. Website audits can reveal areas where UX improvements are recommended.

• Adequate Compliance: Laws and regulations related to websites, such as GDPR for data privacy or ADA for accessibility, can change. An audit can identify whether your site is compliant with the latest legal requirements, if relevant.

• Competitive Advantage: Your competitors are also evolving their online presence. Regular audits help you benchmark your website against competitors.

• Informed Budget Planning: Identifying necessary updates, improvements, or fixes during an annual audit helps you plan your budget for website maintenance and development.

We're ready to talk through a customized website audit scope to fit your budget and schedule. Simply call or email Greg Bennett today to start the conversation.

(717) 841-0400

Services: advertising, branding (visual and verbal), digital, editorial design, environmental design, graphic design, marketing strategy, naming and brand identity, photography and illustration, retail and packaging design, SEO and PPC, social media, wayfinding and signage, website design, website development

Comment
Older Posts →
 

©2026 Cut Once, Inc.  All rights reserved by their respective owners.