A project created by Greg Bennett for Blair Corporation has been selected for a feature by Adweek. Blair Corporation, a consumer direct catalog company launched Allegheny Trail as a wholesale entity targeting the outdoor clothing market. The challenge was to convey a high profit margin to the outdoor apparel trade market. In order to get Allegheny Trail noticed, I created "He's/She's Cheap, We're Cheaper", a campaign which focused on the stories of eccentric ways of pinching pennies to reinforce the concept of cheap.
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