As part of Earth Footwear's brand revival, the iconic footwear company reintroduced itself to a new generation through a relaunch centered on the platform "Different Like You." A key objective was to reposition Earth as a contemporary lifestyle brand while drawing inspiration from its rich heritage to inform and strengthen its marketing efforts.

To support this transformation, we developed an authentic visual asset library rooted in storytelling and brought to life through photography featured across Earth’s Spring and Fall consumer catalogs. The imagery established a consistent brand narrative that extended across a broad range of marketing touchpoints.

Additional initiatives included the creation of brand artwork, product line identities, and campaign taglines designed to support secondary collections sold exclusively through national retailers such as JCPenney. Together, these efforts balanced Earth’s legacy with a fresh, modern expression that reinforced the brand’s distinct position in the marketplace.

SERVICES PROVIDED
• Brand Discovery
• Brand Imagery
• Brand Management
• Brand Photography Art Direction
• Brand Positioning
• Brand Story
• Brand Strategy
• Competitive Audit
• Consumer Catalog Design
• Corporate Communications
• Go-to-Market Strategy
• Graphic Design
• Illustration
• Key Messaging
• Mechanical Production (Technical)
• Mechanical Supervision
• Merchandise & Apparel
• Photographer Selection
• Photography Usage Negotiation
• Print Communication
• Print Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.