Cut Once is a branding agency that invests in deep, strategic relationships with organizations seeking a leading position and thoughtful brand experience.

Our success stories are deeply rooted in one fundamental lesson we’ve learned over many years in the business—through rigorous inquiry, elegant design, informed thought leadership, and original storytelling, we’re able to establish emotional and cognitive connections between brands and their audiences.

 


 

AREAS OF EXPERTISE

Our work spans the fields of branding and integrated marketing, digital media, environmental design, and print communications, with special expertise in education, arts and culture, health, retail, and community. A typical project engagement usually requires research and analysis, strategic planning, brand messaging, design implementation, and ongoing optimization.

 
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Strategy & Branding

We’ll help you define what your brand stands for and why it’s important to the world. Then, we’ll transform your strategy into a compelling visual and verbal narrative.

Marketing Planning
Brand Strategy and Positioning
Brand Architecture
Brand Guidelines
Messaging
Naming & Nomenclature
Visual Brand Identity
Campaigns and Programs

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PHOTOGRAPHY & ILLUSTRATION

Regardless of whether your project requires on-site or remote art direction and logistical oversight, we work with a proven network of professionals capable of delivering the approved vision.

Data Visualizations
Illustration (conceptual & technical)
Infographics
Photography (product & lifestyle)

Marketing Communications

We are highly skilled at translating marketing strategies into both digital and tangible marketing materials that help increase understanding and inspire people to action.

Analytics & Optimization
Campaign Development
Campaign Measurement
Content Development
Email Marketing
Social Media
Publications
Website Design & Development

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ENVIRONMENTal design

From branded environments to wayfinding systems and signage, our ability to think and design spatially will extend your brand experience to physical form.

Branded Events
Outdoor/Transit
Signage (indoor & outdoor)
Trade Show Exhibits
Wayfinding Systems

Retail & PACKAGING DESIGN

On the path to purchase, product packaging is known as the moment of truth. Our branded products, packaging systems, and in-store displays have helped sell numerous products and command a premium for our clients.

In-Store (retail) Displays
Packaging Design
Point-of-Sale Promotions
Pop-Up Experiences
Product Branding
Product Design
Product Prototyping

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Technical PRODUCTION

We are proficient at preparing technically accurate, press-ready files for printing and web-ready files for use online.

Online Asset Preparation
Photo Retouching
Printing Press Checks
Technical Design Layout
Vendor Sourcing & Management


 

HOW WE WORK

A strategic partner first, we work quickly to become a complimentary, not duplicative, extension of our client's internal marketing teams, sharing in the day-to-day responsibilities and accountabilities. We research, embrace, and apply new communication theories, strategies, and technologies to stay at the forefront of brand innovation. In the end, many successful partnerships have resulted in greater brand awareness and increased revenue, as our clients will attest.

 

 

AWARDS & distinctions

Our work has received significant national and international recognition for creative excellence, including honors from AIGA, Art Directors Club, BICeBé Biennial (Bolivia), CASE, CBS News Sunday Morning, CIPB (China), Communication Arts, Die Gestalten Verlag (Germany), Good50x70 (Italy), Graphis, Obama for America (United States), Moscow Global Biennale of Graphic Design Golden Bee (Russia), Print, San Francisco Museum of Modern Art, The Dieline, UCDA, and Vineum Bodensee (Germany).

 
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ORGANIZATIONS WE SUPPORT

Our nonprofit efforts have helped raise funds and awareness for a variety of organizations and pressing societal issues, including the Academy for Educational Development (AED), American Red Cross, Amnesty International, Council for Advancement and Support of Education (CASE), Darfur Genocide, Doctors Without Borders, Get Out the Vote, Greenpeace, Haiti Earthquake of 2010, Hurricane Katrina, Penn-Mar Human Services, Reach to Recovery International, Salvation Army, University & College Designers Association (UCDA), and the Urban Forest Project.

 
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CONNECT WITH US


 

NEW PROJECT TO DISCUSS?

We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 to start the conversation.