We help identify, clarify, and express values that guide organizations and inspire audiences.

We're Cut Once — a branding and marketing design firm that develops strategies and builds brands for organizations ranging in size from small nonprofits and associations to large corporations and educational institutions. Our narrative approach to design uniquely qualifies us in helping our clients communicate their message more effectively through original storytelling and informed design.

 


 

HOW WE WORK

At Cut Once, we recognize every client is unique and therefore, so are their business challenges. Because of this, we employ rigorous inquiry to gain a complete understanding of every organization with which we engage. We work quickly and efficiently to become an invaluable extension of our client's internal marketing teams, sharing in the day-to-day responsibilities, accountabilities, and ultimately, success stories. We use proven planning, project management, and execution methods to help save our clients time, money, and effort while fostering a shared vision and lasting partnership. 

 

 

WHAT WE DO

We work across a range of disciplines including advertising, branding, graphic design, and public relations. We believe honest, original storytelling is the strongest form of marketing and the most effective way to engage key audiences. A typical project engagement usually requires research and analysis, writing, design, implementation, and optimization. However, when the path forward is unclear, we might recommend starting with an individualized project assessment, discovery session, or strategic content planning meeting to clarify the best way to engage.
 

 
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Strategy & Branding

We’ll help you define what your brand stands for and why it’s important to the world. Then, we’ll transform your strategy into a compelling visual and verbal narrative.

Brand Architecture
Brand Standard Guidelines
Brand Positioning
Brand Story
Logo Development
Naming & Nomenclature
Marketing & Public Relations Planning
Visual Identity Systems

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PHOTOGRAPHY & ILLUSTRATION

Regardless of whether your project requires on-site or remote art direction and logistical oversight, we work with a proven network of professionals capable of delivering the approved vision.

Data Visualizations
Illustration (conceptual & technical)
Infographics
Photography (product & lifestyle)

Marketing Communications

We are highly skilled at translating marketing strategies into tangible materials that increase understanding and inspire people to action.

Annual Reports
Brochures & Catalogs
Campaigns & Programs
Email Marketing
Magazines & Viewbooks
Newsletters
Sales & Press Kits
Website Design
Website Development

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ENVIRONMENTal design

From branded environments to wayfinding systems and signage, our ability to think and design spatially will extend your identity to physical form.

Branded Events
Outdoor/Transit
Signage (indoor & outdoor)
Trade Show Exhibits
Wayfinding Systems

Retail & PACKAGING DESIGN

On the path to purchase, product packaging is known as the moment of truth. Our branded products, packaging systems, and in-store displays have helped sell numerous products and command a premium for our clients.

In-Store (retail) Displays
Packaging Design
Point-of-Sale Promotions
Pop-Up Experiences
Product Branding
Product Design
Product Prototyping

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Technical PRODUCTION

We are proficient at preparing technically accurate, press-ready files for printing and web-ready files for use online.

Online Asset Preparation
Photo Retouching
Printing Press Checks
Technical Design Layout
Vendor Sourcing & Management


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AWARDS & distinctions

Our work has received significant national and international recognition for creative excellence, including honors from the American Institute of Graphic Arts, Art Directors Club, BICeBé Biennial (Bolivia), CBS News Sunday Morning, CIPB (China), Communication Arts, Council for Advancement and Support of Education, Die Gestalten Verlag (Germany), Good50x70 (Italy), Graphis, Obama for America (United States), Moscow Global Biennale of Graphic Design Golden Bee (Russia), Print, San Francisco Museum of Modern Art, The Dieline, University and College Designers Association, and Vineum Bodensee (Germany).

 


 

NEW PROJECT TO DISCUSS?

We offer short-term commitments in the form of consultations and individualized project audits, which are designed to quickly clarify your needs. Contact Greg Bennett at (717) 683-5712 or by email to start the conversation.