Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
• Art Budget Negotiation and Management
• Department and Feature Story Ideation
• Design Layout (Technical)
• Illustration and Photography Development
• Mechanical Production
• Online Asset Preparation
• Print Communication
• Printing/Production Management
• Strategic Marketing Initiatives
• Strategic Planning
• Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.