The University of Maryland Baltimore Washington Medical Center (UM BWMC) is committed to advancing community health through high-quality, patient-centered care, innovative technology, and nationally recognized clinical excellence. Supported by more than 3,300 employees and 1,000 medical staff members, the 285-bed medical center serves as a vital healthcare resource for communities throughout the region.

The BWMC Foundation partnered with Cut Once to translate this mission into a compelling philanthropic experience for one of the organization’s largest annual fundraising events. Centered on the theme The Power of Caring, the initiative aimed to build momentum and support for transformative investments in the future of care, including a new Outpatient Care Center, additional private patient rooms, and expanded services in labor and delivery, interventional cardiology, and medical oncology. The campaign also emphasized the broader impact of philanthropy in advancing programs, services, and initiatives that promote community health and well-being.

Cut Once developed an integrated suite of custom-designed environmental graphics and event materials that brought the campaign’s purpose to life while maintaining alignment with University of Maryland Medical System brand standards. Deliverables included a guest flow experience map, registration area mural, Faces of the Frontline welcome banners featuring key messaging, a BWMC Foundation Our Mission mural, sponsor recognition banners, restroom mirror clings, and additional branded touchpoints throughout the event.

Together, these elements created a cohesive, mission-driven environment that connected donors to the people, priorities, and possibilities shaping the future of care at UM BWMC, reinforcing the power of philanthropy to make a lasting difference in the community.

For further information, please visit: umms.org/bwmc/giving

SERVICES PROVIDED
• Branding
• Environment & Signage
• Event Promotion
• Graphic Design
• Ideation
• Illustration
• Key Messaging
• Material Sourcing
• Mechanical Production (Technical)
• Mechanical Supervision
• Promotional Gift Ideas
• Vendor Sourcing & Management
• Visual Identity System

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We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.