The Counter Corps is a limited-edition men's and women's accessories and small leather goods company. Currently, The Counter Corps consists of two product lines, CeeC, accessories and small leather goods for men, and CeeCee, similar products for women.
As part of a comprehensive branding program and positioning for The Counter Corps, Cut Once was asked to help define the brand strategy, identity, and visual language. Everything from the brand architecture, identity, and product patterns to the digital experience was considered and realized. Specifically, this program consists of trademark/logotype development for CeeC and CeeCee, identity system, brand video, retail website, and email newsletter template.
We utilized many unique features to bring this family of brands to life. For example, the double-sided business card functions as an interactive introduction to The Counter Corps mission and brands. The website was designed not only to showcase the product, but also encourage participation. And the product itself offers integrated patterns sure to delight any patron.
Brand Positioning Strategy
Corporate Identity System
Mechanical Production (Technical)
Merchandise & Apparel
Vendor Sourcing & Management
Visual Identity System
"I approached Cut Once to discuss my broad new business needs for 3 different brands. I was immediately attracted to Greg Bennett's professional, warm, open approach, as well as his insightful and committed energy to executing my business objectives. Although my branded goals were broad and sometimes very loosely defined, Greg provided key insights and suggestions; he's executed clear branded messages through visually intriguing design and innovative concepts.
Greg's personalized attention, consistent and timely communication, professionalism, and impeccable design sensibility are truly second to none. Cut Once pushes the envelop in unique ways with stylized simplicity that attracts positive attention. Cut Once is a key partner for Counter Culture, Ltd. I look forward to each interaction with Greg Bennett and Cut Once since I am confident each task performed will be executed with the highest standards from a truly committed and talented visionary."
— CC, President & CEO, The Counter Corps
NEW PROJECT TO DISCUSS?
We offer short-term commitments in the form of consultations and individualized project audits, which are designed to quickly clarify your needs. Contact Greg Bennett at (717) 683-5712 or by email to start the conversation.