The Counter Corps is a limited-edition men's and women's accessories and small leather goods company. Currently, The Counter Corps consists of two product lines, CeeC, accessories and small leather goods for men, and CeeCee, similar products for women.
As part of a comprehensive branding program and positioning for The Counter Corps, Cut Once was asked to help define the brand architecture, product line trademarks, product patterns, visual identity system, brand video animations, retail website, and email newsletter.
We utilized many unique features to bring this brand’s mission to life. For example, the business card system functions as a tangible interactive introduction to The Counter Corp’s mission and product lines. The website was designed to encourage the customer to have an intimate experience with the fashion designer’s journal in addition to functioning as an online retail storefront.
Brand Positioning Strategy
Corporate Identity System
Mechanical Production (Technical)
Merchandise & Apparel
Vendor Sourcing & Management
Visual Identity System
"I approached Cut Once to discuss my broad new business needs for 3 different brands. I was immediately attracted to Greg Bennett's professional, warm, open approach, as well as his insightful and committed energy to executing my business objectives. Although my branded goals were broad and sometimes very loosely defined, Greg provided key insights and suggestions; he's executed clear branded messages through visually intriguing design and innovative concepts.
Greg's personalized attention, consistent and timely communication, professionalism, and impeccable design sensibility are truly second to none. Cut Once pushes the envelop in unique ways with stylized simplicity that attracts positive attention. Cut Once is a key partner for Counter Culture, Ltd. I look forward to each interaction with Greg Bennett and Cut Once since I am confident each task performed will be executed with the highest standards from a truly committed and talented visionary."
— Carolyn Benitez, President & CEO, The Counter Corps
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