With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

CHALLENGE
In 2013, the Whiting School felt the publication’s design no longer reflected the dynamism and excitement of the school’s top-ranked programs and initiatives. The editorial architecture had become confusing and dull. The erosion of editorial integrity left too many opportunities for outside input. The covers didn’t entice readers to explore the content within. And everything from the table of contents to the design of feature stories needed an overhaul, both
aesthetically and functionally. 

SOLUTION
JHU Engineering was redesigned from the ground up, to communicate the leadership and global impact of the Whiting School more effectively. From an editorial design and art direction standpoint, the departments are very visual, with shorter, punchier stories that allow the editors to more effectively capture the breadth of the engineering enterprise at Hopkins. The cover treatment sets the stage for the telling of the issue’s main feature story while teasing several other key stories each issue. 

The magazine opens to a dynamic, color-coded Table of Contents with feature story images that function as story teasers. The editorial architecture is clearly labeled, color-coded, simple and elegant. This clear organization and architecture provides defined buckets for content, and creates a clear, easy path for readers. The feature stories are the magazine’s crown jewels – showcased strongly with conceptual photography and illustration.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

STX is a leading manufacture of lacrosse, field hockey, and golf products. Unique performance features differ from stick to stick and are tailored to compliment different player performance preferences. The design strategy for the product branding was to graphically enhance the varying performance enhancing features while maintaining a strong in-store and on-field STX brand presence. Additional marketing materials include product catalog, on-location and studio photography, and various trade ads.

SERVICES PROVIDED
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Catalog Design
Category Analysis
Competitive Audit
Consumer Product Illustration
Graphic Design
Ideation & Prototyping
Illustration
In-store (retail engagement design)
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Package Design & Systems
Photo Direction
Press Supervision
Print Communication
Print Management
Product Positioning
Strategic Planning

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Penn-Mar Human Services provides a range of educational, vocational and residential programs for more than 400 individuals with developmental disabilities across Northern Maryland and Southern Pennsylvania. 

CHALLENGE
The recruitment and retention of the Direct Support Professional (DSP) workforce is the single biggest challenge agencies like Penn-Mar have. Low wages, scant benefits, limited training and lack of career advancement opportunities have led to this challenge over the past 30 years for agencies across the country. However, while pay can be a real barrier to the profession, many will tell you that this job is a “calling”.

Penn-Mar did not strategically communicate with prospective and current employees in a way that made them feel valued. There was no unifying messaging strategy to encourage people to join their team or to make them feel connected to the organization after they joined. The “benefits” of working at Penn-Mar were communicated in an ad-hoc way and employees were not aware of the depth and breadth of what’s available to them as a part of the Penn-Mar team.

Penn-Mar partnered with Cut Once to develop an internal communications program directed at the organization’s DSPs – to speak to their hearts in a way that genuinely bonds them to joining, and staying with, the organization. 

SOLUTION
Cut Once hosted focus group sessions with Penn-Mar’s leadership and employee-representative teams to take a deep dive into the organization’s mission, core values, and current perceptions of Penn-Mar as an employer. Online surveys were also sent to all employees to provide further insight and understanding about the company culture.

Based on the findings of those efforts, Cut Once developed an internal branding strategy and campaign concept that better aligned with expected behaviors that support Penn-Mar’s values and mission, and identified new points of engagement and opportunities for communication. The new positioning, “Live Your Legacy: The better we do, the better we become”, reflects the values of honest communication, supportive collaboration, fair practices, innovative initiatives and a culture of excellence at all levels of the organization. 

Cut Once transformed this strategy into multiple visual elements, including: a campaign logo, website refresh, digital newsletter, branded video, direct mail, apparel, posters and flyers, and other graphic identifiers to be used throughout the organization’s communications efforts.

SERVICES PROVIDED
Analysis and Research
Brand Discovery
Brand Imagery
Brand Platform
Communication Guidelines
Digital Marketing
Direct Mail
Graphic Identifiers
Ideation
Illustration
Launch Ideas
Material Sourcing
Mechanical Production (Technical)
Merchandise & Apparel
Mobile Marketing
Motion Graphics
Positioning Strategy
Print Communication
Print Management
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity System
Web Assets
Web Design

CLIENT TESTIMONIAL
My organization retained Cut Once as our partner in branding ourselves to our internal constituents. Team member recruitment and retention is vital to the success of what we do and we had to get this right. Greg Bennett led a process that was inclusive of all stakeholders and ultimately resulted in a new branding platform that is being embraced by all levels of our organization. He and his team quickly learned the nuances of our industry and the unique challenges we face in team member retention. The process included both primary and secondary research to understand the key issues and tap into the passions of our workforce. Because buy-in was such a critical part of the project, he led a process that included involving team members at all levels including organizational leadership and the board. In addition to Greg's strategic approach, he also was able to keep the project moving in a way that we are able to launch on-time and on budget. I highly recommend Greg and Cut Once as a key strategic partner for any branding initiative for which you have a need. He works as a true partner to bring important projects to fruition. See less

— Kathy Rogers, Chief Advancement Officer at Penn-Mar Human Services

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Inu Salon & Spa pampers Lancaster with high-end, luxury services designed to make their customers look and feel their best. Inu partnered with Cut Once to position and design the brand from the ground up. Inu’s brand identity was inspired by the mirror reflection seen by both the customer and stylist and ultimately, the relationship that's formed as a result. The project scope included visual identity, stationery system, location signage and launch banners, e-commerce website design and development, SEO, photo art direction, illustration, vendor sourcing and management, and much more.

SERVICES PROVIDED
Brand Architecture
Brand Identity
Brand Imagery
Brand Positioning
Competitive Audit
Concept
Ecommerce Website Development
Graphic Design
Illustration
Launch Ideas
Logo Design
Material Sourcing
Mechanical Production (Technical)
Merchandise
Photography (Environmental)
Print Communication
Print Management
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity System
Standards Development
Strategic Marketing Initiatives
Storytelling
Visual Identity
Website Design and Development

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

CHALLENGE
PA College launched inPractice magazine in 2014 with the aim of building connections with alumni and other stakeholders. Within a few years, the internal team realized the need to outsource the editorial production of each issue. College leaders turned to Cut Once to lead a redesign and re-thinking of the publication’s editorial structure and to assume ongoing editorial management.

SOLUTION
PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. 

To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine. In addition to a new name and new masthead, the publication’s editorial architecture, thoughtfully conceived by award-winning editorial consultant Sue De Pasquale, creates opportunities for strategic development of the content plan for each issue, which mindfully balances coverage of nursing and health science programs. The goal: to raise the College’s institutional profile within the region and beyond, and at establishing College faculty, leaders, and alumni as “thought leaders” within the world of health education.

Cut Once continues to produce publication, ensuring consistency across technical design layout, story ideation, editorial integrity, imagery development, budget management, production, strategic planning, and much more. 

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Grinnell is a company that consists of two divisions, paving stones and recycling. This branding program consists of trademark family, identity system, graphic application for trucks, pallet wrap and various merchandising incentives for contractors.

SERVICES PROVIDED
Brand Architecture
Brand Discovery
Brand Imagery
Brand Positioning
Business Communication System
Competitive Audit
Consumer Promotion Design
Corporate Communications
Corporate Identity System
Graphic Design
Guidelines
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Merchandise & Apparel
Print Management
Standards Development
Strategic Marketing Initiatives
Tagline
Vehicle Wrap and Graphic Application
Vendor Sourcing & Management
Visual Identity System

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Knowledge SUCCESS is a new global project funded by USAID to support learning, and create opportunities for collaboration and knowledge exchange, within the family planning and reproductive health community.

Knowledge SUCCESS is led by Johns Hopkins Center for Communication Programs (CCP) who partnered with Cut Once to develop an integrated branding program to support the worldwide launch. The program currently consists of PowerPoint Presentations, Fact Sheets, Research Briefs, Reports, Curated Photography, and Design Guidelines.

For further information, please visit: knowledgesuccess.org

SERVICES PROVIDED
Analysis and Research
Brand Imagery
Communication Guidelines
Digital Marketing
Graphic Identifiers
Print Communication
Strategic Planning
Visual Identity System
Web Assets

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The mission of the Alliance for Cardiovascular Diagnostic and Treatment Innovation (ADVANCE) is to apply predictive computational modeling, data-driven approaches, and innovations in cardiac imaging to patient care, and specifically, to the diagnosis and treatment of cardiovascular disease. ADVANCE will utilize innovations in clinical imaging, a novel disease-specific personalized computational modeling (Virtual Heart platform), and statistical and machine learning on clinical data to predict the functional behavior of the patient’s heart under a variety of conditions, and to suggest therapeutic approaches for heart rhythm disorders that are optimal for the given patient. This will engender accurate and precise clinical decision-making regarding personalized treatment and optimized cardiac patient care. Natalia Trayanova, Co-Director of ADVANCE, partnered with Cut Once to develop a visual system that would make the formation of the new alliance understood by the world.

For further information, please visit: heartadvance.jhu.edu

SERVICES PROVIDED
Brand Imagery
Concept
Graphic Design
Graphic Identity
Illustration
Strategic Marketing Initiatives
Storytelling

CLIENT TESTIMONIAL
"Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. Cut Once provides a full complement of services, including expertise in management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications."

— Abby Lattes, Director of Marketing and Communications, Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Brethren Village Retirement Community is a Continuing Care Retirement Community (CCRC) that provides care for residents 62 years of age and older. As a nonprofit corporation, the Village provides care, services and amenities in three areas of living, including independent residential living, personal care and skilled nursing. The Village occupies 153 acres of land in Manheim Township, Lancaster County, Pennsylvania.

The Brethren Village partnered with Cut Once to refresh some of the organization’s marketing materials and visual language. Services provided include the design refresh of the Residential Living Handbook, Campus Resource Directory, and an overall exploration of color story and photo art direction.

SERVICES PROVIDED
Brand Imagery
Business Communication System
Graphic Design
Ideation
Illustration
Mechanical Production (Technical)
Photo Direction
Print Communication
Stakeholder Interviews
Strategic Marketing Initiatives
Strategic Planning

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Earth Footwear, a leader in the footwear industry in the '70s celebrated its revival through a brand relaunch centered around the brand message of Different Like You. One of the key objectives was to position Earth as a modern lifestyle brand while drawing inspiration from it's legacy to fuel the brand's marketing initiatives. This was achieved by building an authentic asset library of photography driven by the storytelling thoughout Earth's Spring and Fall Consumer Catalogs as well as various other various marketing initiatives. Some of the other initiatives include brand artwork, various product line logos, and taglines which are used to support secondary product lines sold exclusively to select national retailers like JCPenney.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Management
Brand Photography Art Direction
Brand Positioning
Brand Story
Brand Strategy
Competitive Audit
Consumer Catalog Design
Corporate Communications
Go-to-Market Strategy
Graphic Design
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photographer Selection
Photography Usage Negotiation
Print Communication
Print Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Websites created for a variety of clients and industries.

SERVICES PROVIDED
Brand Architecture
Brand Identity
Brand Imagery
Competitive Audit
Concept
Ecommerce Website Development
Illustration
Launch Ideas
Logo Design
Strategic Planning
User Interface
Visual Identity System
Standards Development
Strategic Marketing Initiatives
Storytelling
Visual Identity
Website Design and Development

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Reach to Recovery International is an independent non-profit organization that unites breast cancer support organizations throughout the world to help them raise awareness and understanding in their own communities, develop and operate support programs, and advocate for improved screening and treatments.

RRI partnered with Cut Once to create a fundraising campaign to help raise awareness of the organization’s purpose and mission. Breast cancer knows no boundaries, and neither should access to quality screening, treatment, and supportive care communicates the essence of the organization. Breast cancer is the same in every language.

Cut Once also led the transition the management of RRIs’ digital marketing materials from Cancer Council Queensland (CCQ) to an organization based out of Baltimore. The project scope included a full, as-is migration of the Reach to Recovery International website from the CCQ servers—along with domain name transfer, mailing list contacts transfer, and much more. Ongoing services include digital marketing support and specialty projects such as fundraising campaign development.

SERVICES PROVIDED
Campaign messaging
Digital marketing transition planning and strategy
Hosting partner research and setup
Domain name transfer
Fundraising
Website content updates
Website backup partner research and setup
Website backup automation development
Email marketing partner research and setup
Email marketing template development
Email marketing mailing list contacts transfer
G Suite setup (to maintain brand consistency for all email accounts and groups)
YouTube channel migration
YouTube channel branding
Video optimization and upload

CLIENT TESTIMONIAL
"Cut Once is a consummate creative partner that listened to our needs and delivered solutions that exceeded our project goals and expectations. Greg Bennett and his team handled an extremely complicated migration of RRI's website from its previous administrators in Queensland to a new team in the Baltimore area. They provided outstanding work at a reasonable price, kept us updated and informed through every step of the process, and completed the work ahead of schedule. We definitely made the right choice in selecting Cut Once for the project, and look forward to a long working relationship with Greg and his team."

— Cathy Brice Hirsch, President, Reach to Recovery International, Inc.

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Marks, symbols and logotypes created for a variety of clients and industries.

SERVICES PROVIDED
Brand Architecture
Brand Discovery
Brand Identity
Brand Positioning
Competitive Audit
Concept
Graphic Design
Illustration
Logo Design
Standards Development
Strategic Marketing Initiatives
Storytelling
Visual Identity

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Powerhouse Interior Design is a complete interiors company focused on providing commercial & residential interior design, turn-key residential design-build, and client liaison.

Powerhouse partnered with Cut Once to explore a series of brand messages tailored to speak to specific target audiences.

SERVICES PROVIDED
Advertising
Brand Messaging
Brand Positioning Strategy
Design Concept
Graphic Design
Ideation
Mechanical Production (Technical)
Print Communication
Stakeholder Interviews
Strategic Planning
Vendor Sourcing & Management
Web Asset Preparation

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us to start the conversation.

The Counter Corps is a limited-edition men's and women's accessories and small leather goods company. Currently, The Counter Corps consists of two product lines, CeeC, accessories and small leather goods for men, and CeeCee, similar products for women.

As part of a comprehensive branding program and positioning for The Counter Corps, Cut Once was asked to help define the brand architecture, product line trademarks, product patterns, visual identity system, brand video animations, retail website, and email newsletter.

We utilized many unique features to bring this brand’s mission to life. For example, the business card system functions as a tangible interactive introduction to The Counter Corp’s mission and product lines. The website was designed to encourage the customer to have an intimate experience with the fashion designer’s journal in addition to functioning as an online retail storefront.

SERVICES PROVIDED
Brand Architecture
Brand Discovery
Brand Imagery
Brand Positioning Strategy
Corporate Communications
Corporate Identity System
Digital Marketing
Graphic Design
Ideation
Illustration
Launch Ideas
Material Sourcing
Mechanical Production (Technical)
Merchandise & Apparel
Mobile Marketing
Motion Graphics
Print Communication
Print Management
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity System
Web Assets
Web Design

CLIENT TESTIMONIAL
"I approached Cut Once to discuss my broad new business needs for 3 different brands. I was immediately attracted to Greg Bennett's professional, warm, open approach, as well as his insightful and committed energy to executing my business objectives. Although my branded goals were broad and sometimes very loosely defined, Greg provided key insights and suggestions; he's executed clear branded messages through visually intriguing design and innovative concepts.

Greg's personalized attention, consistent and timely communication, professionalism, and impeccable design sensibility are truly second to none. Cut Once pushes the envelop in unique ways with stylized simplicity that attracts positive attention. Cut Once is a key partner for Counter Culture, Ltd. I look forward to each interaction with Greg Bennett and Cut Once since I am confident each task performed will be executed with the highest standards from a truly committed and talented visionary."

— Carolyn Benitez, President & CEO, The Counter Corps

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Product packaging designed for Therml, a heat-activated hair care product line.

SERVICES PROVIDED
Competitive Audit
Consumer Promotion Design
Go-to-Market Strategy
Graphic Design
Ideation & Prototyping
Material Sourcing
Mechanical Production (Technical)
Package Design
Press Supervision
Retail Engagement Design
Stakeholder Interviews

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Various fundraising and awareness campaigns created for a variety of clients, industries, and societal issues.

SERVICES PROVIDED
Advertising
Asset Development
Brand Messaging
Brand Story
Concept
Graphic Design
Ideation
Illustration
Key Messaging
Launch Campaign
Mechanical Production (Technical)
Mechanical Supervision
Online Advertising
Online Advertising Production
Photo Direction
Poster Design
Print Advertising
Print Advertising Production
Print & Online Campaigns
Print Communication
Print Management
Storytelling
Tagline

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once continues to produce publication, ensuring consistency across technical design layout, story ideation, imagery development, budget management, production, strategic planning, and more.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Haka clothing was not only inspired by Maori, but by New Zealand's entire sport culture as well. It thrives on the challenge of competition and is driven by performance in every sense of the word. This brand launch campaign consists of both full-page and quarter-page consecutive trade print ads, trade microsite, and a consumer launch ad.

The art direction for the Haka brand look was draws on the traditional Haka dance and ancient Maori tribal art. The brand expression was brought to life by blending the Maori culture with modern day athletes playing Rugby and people engaging in Parkour (the art of moving). Parkour is a discipline where participants move along a path and negotiate varying obstacles while defying gravity.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Competitive Audit
Consumer Promotion Design
Digital Marketing
Event & Tradeshow Ideas
Go-to-Market Strategy
Graphic Design
Ideation
Illustration
Key Messaging
Launch Campaign
Launch Ideas
Launch Planning
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photo Direction
Print Advertising & Production
Print Communication
Print Management
Strategic Marketing Initiatives
Strategic Planning
User Interface
Web Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Packaging design and product branding created for a variety of clients and industries.

SERVICES PROVIDED
Competitive Audit
Consumer Promotion Design
Go-to-Market Strategy
Graphic Design
Ideation & Prototyping
Material Sourcing
Mechanical Production (Technical)
Package Design
Press Supervision
Retail Engagement Design
Stakeholder Interviews

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Little Piggy Catering provides on-site food service for public events and private occasions. This brand identity was inspired by the spirit of food enjoyment with a dash of over indulgence.

SERVICES PROVIDED
Brand Discovery
Brand Identity
Brand Positioning
Competitive Audit
Concept
Consumer Promotion Design
Corporate Communications
Corporate Identity System
Graphic Design
Guidelines
Illustration
Logo Design
Mechanical Production (Technical)
Merchandise & Apparel
Print Management
Standards Development
Strategic Marketing Initiatives
Storytelling
Vehicle Wrap and Graphic Application
Vendor Sourcing & Management
Visual Identity System

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

PA College of Health Sciences launched inPractice magazine in 2014 with the aim of building connections with alumni and other stakeholders. Within a few years, the internal team realized the need to outsource the editorial production of each issue. College leaders turned to Cut Once to lead a redesign and re-thinking of the publication’s editorial structure and to assume ongoing editorial management. Our agency was retained to execute this transitional hybrid issue which included the annual report while working with institutional leadership in the background to redesign the next iteration of College’s most important communication tool.

View Redesign Case Study

ABOUT PA COLLEGE
Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Blair Corporation, a consumer direct catalog company launched Allegheny Trail Apparel as a wholesale entity targeting the outdoor clothing market. The challenge was to convey a high profit margin to the outdoor apparel trade market. In order to get Allegheny Trail noticed, we created "He's/She's Cheap, We're Cheaper", a campaign which focuses on the stories of eccentric penny pinchers to reinforce the concept of extreme frugality.

SERVICES PROVIDED
Advertising & Brand Content
Asset Development
Audience Segmentation
Brand Discovery
Brand Imagery
Brand Positioning
Brand Story
Category Analysis
Competitive Audit
Go-to-Market Strategy
Graphic Design
Ideation
Key Messaging
Launch Campaign
Launch Ideas
Launch Planning
Mechanical Production (Technical)
Mechanical Supervision
Online Advertising
Online Advertising Production
Opportunity Mapping
Photo Direction
Print Advertising
Print Advertising Production
Print & Online Campaigns
Print Communication
Print Management
Tagline

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

HotFoot Technology & Management Solutions provides innovative and scalable integrated solutions to tackle the most pressing needs in Program/Project Management & Engineering.

SERVICES PROVIDED
Brand Imagery
Brand Strategy
Business Communication System
Competitive Audit
Corporate Communications
Environmental Design
Event & Tradeshow
Graphic Design
Ideation
Illustration
Mechanical Production (Technical)
Mechanical Supervision
Photo Direction
Print Communication
Stakeholder Interviews
Strategic Marketing Initiatives
Strategic Planning
Tradeshow Booth Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Acacia Creations is a purveyor of eco-friendly jewelry, gifts and home accents which are produced in their fair trade studio in Kenya. This consumer packaging system captures and expresses the meaning of of each piece in the product line while honoring the ongoing mission of Acacia Creations.

SERVICES PROVIDED
Brand Imagery
Brand Positioning Strategy
Color Study
Graphic Design
Illustration
Mechanical Production (Technical)
Merchandise & Apparel
Packaging Design
Photo Direction
Production Technique Ideation

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Houck provides commercial, industrial, and institutional services to the mid-Atlantic region. Services such as masonry restoration, sealant/joint systems, concrete rehabilitation, and roofing systems, maintenance and repairs. Houck partnered with Cut Once to design several environmental projects including a trade show display and travel banner system. 

SERVICES PROVIDED
Brand Imagery
Brand Strategy
Corporate Communications
Event & Trade show Exhibit Design
Graphic Design
Ideation
Mechanical Production (Technical)
Mechanical Supervision
Photo Direction
Print Communication
Strategic Marketing Initiatives
Strategic Planning

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Hormone Foundation is an independent, nonprofit organization established by The Endocrine Society in 1997. Its mission is to serve as a resource for the public by promoting the prevention, treatment and cure of hormone-related conditions through public outreach and education.

Through its public education campaigns, Web site, forums, media roundtables and publications, The Hormone Foundation is a leading source of hormone-related information for the public, physicians, allied health professionals and the media.

SERVICES PROVIDED
Brand Imagery
Brand Strategy
Digital Marketing
Event & Tradeshow Ideas
Go-to-Market Strategy
Graphic Design
Ideation
Illustration
Photo Direction
Strategic Marketing Initiatives
Strategic Planning
User Experience
Website Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Fallingwater is located in southwestern Pennsylvania, just about 60 miles south of Pittsburgh. It was designed in just three short hours by world-renowned American architect, Frank Lloyd Wright. Amazingly, it was built between 1936 and 1939 over a waterfall. 

For further information: fallingwater.org

Photography by Cut Once

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Apparition Studio is a full-service digital photography studio located in the haunted Bare Hills region of Baltimore. This branding launch consists of trademark development, corporate identity system, website design, animation direction, and open house invitation. The identity system consists of letterhead, custom #10 policy envelope, double-sided business cards and mailing label.

SERVICES PROVIDED
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Business Communication System
Competitive Audit
Corporate Identity System
Digital Marketing
Graphic Design
Ideation
Launch Campaign
Launch Ideas
Launch Planning
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Naming
Photo Direction
Press Supervision
Print Communication
Print Management
Site Architecture
Stakeholder Interviews
Strategic Marketing Initiatives
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity System
Web Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Dolfin Swimwear is a designer and manufacturer of competitive racing, training, and team swimsuits and swimming accessories.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Positioning
Brand Strategy
Catalog Design
Competitive Audit
Corporate Communications
Go-to-Market Strategy
Graphic Design
Ideation & Prototyping
Illustration
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Package Design
Photo Art Direction
hoto Shoot Planning
Print Management
Retail Engagement Design
Strategic Planning

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial design and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once continues to produce publication, ensuring consistency across technical design layout, story ideation, imagery development, budget management, production, strategic planning, and more.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Battleship USS Arizona was bombed on December 7, 1941, about 15 minutes into the Japanese attack on Pearl Harbor, killing 1,177 sailors and Marines. Over 900 could not be recovered from the ship and remain onboard. Today, Arizona rests where she fell, submerged in about 40 feet of water just off the coast of Ford Island.

Designed by Honolulu architect Alfred Preis, the USS Arizona Memorial was built in 1962 on top of (but not touching) the sunken USS Arizona. The memorial honors the memory of the crew of the USS Arizona, as well as all the other service members and civilians killed in the attack. A total of 2,341 sailors, soldiers, and Marines died as a result of the attack, as well as 49 civilians.

World War II Valor in the Pacific National Monument, home of the USS Arizona Memorial. (2018, November 23). What is the USS Arizona Memorial? Retrieved from https://www.nps.gov/valr/faqs.htm

Photography by Cut Once

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

2014 marked the 200th anniversary of the Battle of Baltimore and birth of the United States National Anthem. To honor this milestone, Baltimore organized the Star-Spangled Spectacular, a bicentennial celebration commemorating the Battle of Baltimore and the birth of the Star-Spangled Banner. 

In response to this celebration, the University of Baltimore (UB) organized an exhibition to showcase the most effective poster design produced to commemorate this historical event. The exhibition took place from September 15, 2014 through October 31st, 2014.

University of Baltimore
Student Center Gallery: UB Student Center
21 W. Mt. Royal Ave., Fifth Floor
Baltimore, MD 21201

SERVICES PROVIDED
Concept
Graphic Design
Illustration
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Print Communication
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Urban Forest Project is a series of unprecedented outdoor exhibitions taking root in cities around the world. This unique environmental, public arts and educational initiative calls on artists, designers and students in each location to employ the idea or form of the tree to make a powerful visual statement on banners that are displayed throughout the community. 

The tree is a metaphor for sustainability and, in that spirit the banners at the close of each exhibition are recycled into totebags and auctioned off to raise money for a local environmental and urban forestry initiatives. The program can easily be adapted to address a number of green, educational and creative initiatives in a variety of ways to shape a project that is unique and expressive of the local community.

We participated in the Baltimore, Maryland exhibition which spanned all throughout Baltimore City into six area parks. This exhibition brought together artists, designers, college students, K-12 students and area businesses to create awareness for making Baltimore more sustainable. 

All proceeds from the project benefited the Baltimore City Department of Recreation & Parks Tree Baltimore Campaign for a greener city. Concept, illustration, and design donated by Cut Once.

SERVICES DONATED
Advertising & Brand Content
Consumer Promotion Design
Graphic Design
Ideation & Prototyping
Illustration
Key Messaging
Mechanical Production (Technical)
Merchandise & Apparel
Outdoor
Signage
Strategic Marketing Initiatives

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The design unit within Academy for Educational Development (AED) utilized the talents of Cut Once to produce an interpretation of "Design Ignites Change", AED’s battle cry to the world. AED is a nonprofit organization working globally to improve education, health, civil society and economic development--the foundation of thriving societies.

All funds raised went directly benefit Speak for the Child or other initiatives by the AED. 

SERVICES DONATED
Concept
Graphic Design
Illustration
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Photography
Print Communication
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The So-Cal Wildfire Project was a collaborative effort by the design community to help effect change through our work. Signed and numbered, limited-edition projects were donated by designers and the sold to benefit the victims of the fires. All funds raised went directly to the Salvation Army, for the California Wildfire Fund.

ABOUT OUR PROJECT
Brighter Days Ahead was created to commemorate those affected by the southern California wildfires. The destruction of the wildfires is portrayed by physically making, photographing and then compositing various textures such as burnt paper, water stains, ash and grit. These elements are juxtaposed with beautiful illustrations of life occurring all around them. The beauty lies in the fact that life carries on. Even the scorched tree shows signs of new life through it’s sprouting buds. The text sprinkled throughout the poster are facts regarding the wildfires. 

SERVICES DONATED
Graphic Design
Ideation
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Press Supervision
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Rehoboth Beach Independent Film Festival is one of the Mid-Atlantic's largest film festivals and is held in Rehoboth Beach, Delaware. The creative strategy for this years event branding was to combine icons from both film and beach cultures into an artistically collaged image unique and true to this festival. This branding program consists of 2 posters (small and collectors), event program, promotional merchandise such as t-shirts, and various print ads.

SERVICES PROVIDED
Advertising Content
Brand Imagery
Brand Story
Event Promotion Design
Graphic Design
Ideation
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Print Advertising
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Hurricane Poster Project was an international collaboration of artists and designers to raise money for the victims of Hurricane Katrina. Each participant was asked to design and produce a poster depicting their feelings about the events following Hurricane Katrina. The donated posters were then sold online, with all profits going to the Red Cross.

ABOUT OUR CONCEPT
Katrina 1,836 was created to commemorate those affected by Hurricane Katrina. Our design’s intention is to evoke a sense of emotional disbelief about the simplest yet most unbelievable facts regarding the disaster. The font for 1,836 was set from a collection of antique wood type. The name Katrina was set in a modified version of Avenir. The background is made up of random textures that were collected over time and composited for this project.

The primary visual started as a voodoo doll which is one of many images symbolic of New Orleans. The skull represents death. The water and stains in the background emphasize the destruction that occurred which is still a major factor there. The wings are angelic. This poster was printed on the one year anniversary of Hurricane Katrina. There are several easter eggs tucked into the design revealing different facts about this disaster.

SERVICES DONATED
Concept
Graphic Design
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photo Direction
Press Supervision
Print Advertising
Print Advertising Production
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Good 50x70, The Social Communication Project was created to raise awareness about critical issues affecting today's world: child labor, climate change, global warming, healthcare deprivation, HIV/AIDS, nuclear emergency, war on terror, water scarcity, and women's rights violations, among many others. The following posters are our donations to Good50x70.

SERVICES DONATED
Graphic Design
Ideation
Illustration
Key Messaging
Mechanical Production (Technical)
Photo Direction
Storytelling
Tagline

ABOUT GOOD50X70
Good50x70 promotes ethical and social design, committed to the defense of human, civil and social rights and the protection of the environment. Designers and creatives from all around the world take part in this project with originality and different perspectives, spreading the message of change fostered by partner NGOs. Good50x70 gives the opportunity to learn about images stemming from unusual types of communication and which portray ideas in favour of a better future.

Good 50x70 is organised under the Patronage of Unesco, Segretariato Sociale Rai, Fondazione Pubblicità Progresso; the Patronage and contribution of local institutions: Comune di Milano, Provincia di Milano and Regione Lombardia. The project is also endorsed by the international association AGI and ICOGRADA and the national associations ADI and AIAP.

For further information about Good50x70, please visit: good50x70.org/2010

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

AIGA, the professional association for design, commissioned Cut Once to create marketing materials to help promote Pulp, Ink and Hops, Maryland's largest paper show. At this event creative professionals and "paper-addicts," were able to network and view the latest papers, greatest printers and designer services from over 20 vendors.

Since Pulp, Ink and Hops is always held at a different venue, it seemed silly to overlook the fact that the National Electronics Museum would be the host for this year’s event. We felt reinforcing the unique venue along with the event would be an unexpected approach as opposed to the more obvious direction of doing something with pulp, ink and hops. The event concept started to become more clear as we began to research the museums artifacts and exhibits. We concluded a collage of electronics should become the primary visual for this poster. The result was an intricate robot collaged with many vintage artifacts from exhibits in the museum such as radios, telegraphs, glass vacuum radio tubes, radar displays, telegraph keys and a microphone.

Morse code became the second language throughout this piece because Morse code is one of the prominent exhibits in the communications gallery of the museum. Morse code also added an interactive element which engaged and challenged the viewer to use the Morse code decoder key on the back of the poster to decode various messages throughout this piece. Fun fact, the first Morse code message was sent from Washington DC to Baltimore. 

SERVICES PROVIDED
Brand Story
Brand Strategy
Consumer Promotion Design
Event & Tradeshow
Graphic Design
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Opportunity Mapping
Press Supervision
Print Communication
Print Management

CLIENT TESTIMONIAL
"Working with Greg was a great relief. And in my book, he's a designer's designer. He can take a creative brief and break it down logistically. But, subsequently, he can take the work and make it breathe emotionally—a woefully rare skill. His penchant for clear communication about his process, timelines and requirements—plus his work ethic—helped to eliminate the innuendo that often exists with creative work (and the folks creating them). Greg is a consummate professional graphic designer whose work was not only stunning, but had an intricate understanding of the project's goals. I look forward to the opportunity to work with him again."

— Christopher Jones, President, AIGA Baltimore

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Art Institute of York — Pennsylvania is part of The Art Institutes, a system of more than 50 educational institutions located throughout North America offering degrees in the design, media arts, fashion, and culinary fields. Faculty at the Art Institute of York organize special events to provide inspiration for the students, faculty and visitors to the college. These projects were created to promote various events and inspire the students, faculty, and parents. 

SERVICES PROVIDED
Brand Content
Brand Story
Brand Strategy
Consumer Promotion Design
Graphic Design
Guidelines
Ideation
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Press Supervision
Print Advertising
Print Advertising Production
Strategic Marketing Initiatives
Tagline
Vendor Sourcing & Management

CLIENT TESTIMONIAL
"I have known Greg Bennett for almost 5-years. Simply put - he gets marketing and advertising and the importance of providing exceptional care and attention to his clients and their needs. Greg wants to be a differentiator. He thinks big and has a nose for identifying the operational needs of his clients. Greg is also a relator - and has proven that he can build effective work relatonships. I am happy to talk more about Greg and welcome calls on his behalf."

— Tim Howard, President, The Art Institute of York - Pennsylvania (EDMC)

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

This birth announcement takes family and friends on an intergalactic space journey while introducing little Oliver to the world. Playful illustrations, vibrant typography and carefully selected accents play nice with each other and were letterpress printed to complete a one-of-a-kind birth announcement experience.

SERVICES PROVIDED
Graphic Design
Ideation
Illustration
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Press Supervision
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Launched on President’s Day, AIGA‘s Get Out the Vote campaign wields the power of design to motivate the American public to register and turn out to vote in the general election, as well as local elections to come.

SERVICES DONATED
Graphic Design
Ideation
Illustration
Key Messaging
Mechanical Production (Technical)
Print Communication
Strategic Marketing Initiatives

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us to start the conversation.

The intent was to charm the hearts of family and friends by commemorating this special occasion with a lovingly-crafted baby shower invitation. Whimsical illustrations, beautiful typography and carefully selected accents play nice with each other and were letterpress printed to complete a delightful invitation experience.

SERVICES PROVIDED
Concept
Graphic Design
Illustration
Letterpress Printing Sourcing
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Press Supervision
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us to start the conversation.

The client's request was to design a system of event materials that would commemorate Jamie’s sacred and special day as well as, deliver a uniquely-tailored celebratory experience for her family and friends to enjoy. The event was held at John Shield's Gertrude's at the Baltimore Museum of Art.

The underlying visual theme was a contemporary interpretation of the number 56, Jamie’s prized lacrosse number. It was kept abstract so that it would be interpreted more as typographic art and would be a talking point for the family if anyone asked.

No detail was overlooked, from the paper specified for the invitation (Neenah's Eames Painting Canvas) to all the support components such as thank you cards, directional signage for the museum, environmental graphics and Moleskine sketchbooks and Faber-Castell sketching pencils as gifts for the kids. The invitation was hand finished by a calligrapher, who styled her writing to match our typographic direction.

The invitation system consists of the outer envelope, an outer shell which houses all internal components, a cover card, invitation, ‘Party to Follow’ card, directions, rsvp card and rsvp envelope. It was printed 2-color on Neenah's Eames Painting Canvas Finish paper line.

SERVICES PROVIDED
Environment & Signage
Event Promotion
Graphic Design
Ideation
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Vendor Sourcing & Management
Visual Identity System

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The original metal Slinky has been made in the USA since 1945. It was invented by Richard James while he was conducting various experiments with springs. This photo study explores and celebrates the various forms of the Slinky.

Photography by Cut Once

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Haiti Earthquake Project was a collaborative effort by the design community to help effect change through our work. Signed and numbered, limited-edition projects were donated by designers and the sold to benefit the victims of the 2010 earthquake. All funds raised went directly to Doctors Without Borders.

ABOUT OUR PROJECT
Hope Lies Beneath was created to commemorate those affected by the earthquake. The concept for this poster is hope lies beneath which was inspired by Haiti's nickname, La Perle des Antilles. La Perle des Antilles translated from French to English means the pearl of the Caribbean. A pearl is symbolic of something precious that is sought after. I chose to use it in my design to represent the people affected by this earthquake. I've incorporated several Easter eggs in this design revealing facts about this earthquake and if you look closely, you may find a silhouette of Haiti's country. 

SERVICES DONATED
Graphic Design
Ideation
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Print Communication
Storytelling

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Located just off of a Lincoln Highway (Route 30) in York, Pennsylvania sits a shoe-shaped house known world-wide as the the Haines Shoe House. It was originally built in 1948 by "The Shoe Wizard" Mahlon Haines to serve as a disruptive, three-dimensional advertisement for his shoe company. Today, it functions as a tourist attraction where visitors can take a tour or enjoy a ice cream and other tasty treats.

For further information: hainesshoehouse.com

Photography by Cut Once

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.