The Department of Biomedical Informatics at Harvard Medical School partnered with Cut Once for assistance with branding RAISE, an international symposium which was designed to enable a transparent and public conversation to articulate the policy framework of AI in healthcare, including the pros and cons of distinct regulatory regimes that reflect the distinct values of the societies they serve. For example, one country may emphasize privacy while another stresses maximal data-sharing, or one country may favor aligning AI use with public health while another favors individual patient care.

RAISE took place in New England October 29–31, 2023. It was kept small (less than 150 invitees) so that all voices could be heard and engaged. The program included keynote addresses, panel discussions, and breakout sessions. The planned “output” was a framework document that outlines the tradeoffs along a spectrum of solutions to promote the ethical, equitable, and responsible application of AI to medicine internationally. Cut Once created the event logo, color palette, name tags, programs, posters, presentation slides, photo direction, and more.

For further information, please visit: dbmi.hms.harvard.edu

SERVICES PROVIDED
Branding
Environment & Signage
Event Promotion
Graphic Design
Ideation
Logo Design
Marketing Materials
Mechanical Production (Technical)
Mechanical Supervision

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

INDUSTRY SETTING
Penn-Mar Human Services provides a range of educational, vocational and residential programs for more than 400 individuals with developmental disabilities across Northern Maryland and Southern Pennsylvania. Penn-Mar is viewed by many as innovative, compassionate, committed and client-centered with a well-established reputation.

www.Penn-Mar.org

CHALLENGE
Penn-Mar was in need of a brand refresh to better reflect the organization’s tone and style that had evolved in recent years to become more bold and simple — working to avoid industry “lingo” and striving to share information in easy, straightforward ways.

In 2019, Penn-Mar merged with Change, Inc. (another regional disabilities program provider), and the need to blend the two organizations accelerated the desire to rebrand. The merger provided an opportunity to create a fresh look and a bolder voice that speaks more directly to their brand promise, their commitment to innovative leadership, and the courageous spirit that is in their DNA.

Additionally, 2021 marked Penn-Mar’s 40th anniversary. And as the organization reflected on the past four decades — from its inception as an organization that served 12 families to the innovative services they offer to thousands today — the opportunity was ripe to rebrand with a look and feel that better reflected their growth and innovation.

Penn-Mar partnered with Cut Once to develop a bold, fresh, simple, and cohesive brand identity to unite Penn-Mar’s employees, locations, and brand promise.

STRATEGY
When Penn-Mar merged with Change, it was crucial to understand the cultures, missions and values of both organizations to determine cross-organizational core value alignment.

The six-month process was intentional, rigorous, and informative and engaged all stakeholders in interviews, surveys, and questionnaires to gather insights on how each sector perceived their respective organization. Both were viewed as innovative, compassionate, courageous, and committed — providing the foundation for Cut Once to develop the merged organizations’ essence in a fresh way under a single umbrella: Live Courageously. This new tagline encapsulates their unwavering support for people with intellectual and developmental disabilities and empowers their team members, volunteers and families to be a part of something bigger than themselves and support a life well lived through a courageous spirit.

From Penn-Mar’s earliest days, the organization has been defined by passion, courage and strength — and that continued through the merger that, in their industry, is often uncharted territory and provides multiple challenges. But, Penn-Mar prevailed — and today, Penn-Mar’s communication efforts focus on emphasizing the people and the lives impacted, by highlighting the deep connections made within the communities.

RESULT
Cut Once translated this brand strategy into a bold new look for Penn-Mar Human Services, ushering in the next chapter of the organization's 40-year story of courage and commitment to people with intellectual and developmental disabilities. The updated visual and verbal brand identity program includes a new logo, updated color palette, targeted messaging, responsive CMS website, digital newsletter, social media, brand video, collateral, direct mail, apparel, graphic identifiers, and an empowering new tagline.

The new penn-mar.org website was designed with the courageous Penn-Mar community in mind, as well as the many people they hope to serve in the future. The site features robust resources that make connecting to Penn-Mar’s services and sharing in their mission simpler than ever. It’s also fully accessible, ensuring that everyone can navigate the site with ease. Most significantly, it’s a central hub celebrating the people with intellectual and developmental disabilities that Penn-Mar supports, their remarkable team members, and the many community members who make fulfilling the organization’s mission possible. Penn-Mar experienced 30,750 new visitors within the first 6 months of relaunch.

A brand-reveal video was created to visually tell the story of the “why” behind the new messaging, and to create excitement among their stakeholders about the future of the organization.

CLIENT TESTIMONIAL
”Our organization retained Cut Once as our partner in rebranding ourselves to better connect with Penn-Mar’s team members and families it supports. Throughout our extensive rebranding process, Cut Once consistently went above-and-beyond to elevate our vision and ensure we delivered impactful outcomes on time and on budget.

Our project was particularly challenging for several reasons. First, we needed a brand refresh that not only reflected our legacy of 40 years of providing innovative services for people with intellectual and developmental disabilities, but also inspired audiences to get excited about the future we envision for our community. In addition, the updated brand needed to incorporate the bold and simpler tones and styles we’ve adopted in recent years. Complicating things further, in 2019, Penn-Mar merged with another human services organization, Change, Inc., and folded them into the Penn-Mar brand. The addition of Change sped up our timeline for creating a fresh new look and feel, as we wanted to develop a brand identity that would unite all of the new Penn-Mar.

Perhaps most significantly of all, we also needed to create a fully accessible website that served multiple audiences: potential team members, people Penn-Mar supports and their families, potential new Penn-Mar individuals, our current team members, donors, and the general public. Our “Services” section alone, which details the variety of programs Penn-Mar offers to people with disabilities, was complex and extensive. Cut Once worked closely with us to create a design that met all our audiences’ needs and provided practical, useful information without the website becoming overwhelming and unwieldy. They also designed the new site in a way that allows for frequently changing updates and easy future expansion if needed. It has a wonderfully visually appealing style that achieves the exact user experience we intended.

Simultaneous to the website work, Cut Once led the rebranding process, which ultimately resulted in a refreshed brand identity that was met with practically unanimous excitement. They not only developed a slew of newly designed marketing materials, but also created a new logo and tagline that are a perfect fit for the organization.

Throughout the entire process, Cut Once meticulously handled project management, with clear and frequent communications detailing the status of each component of the rebrand, what they needed from us, and expert advice on the best paths forward.

Simply put, we could not have achieved such a positive and impactful outcome without their extensive expertise, dynamic creativity, careful attention to detail, incredible customer service, and deep, intimate understanding of our mission and vision.”

— Katherine Rogers, Chief Advancement Officer at Penn-Mar Human Services

— Jennifer Hobbs, Director of Marketing & Communications at Penn-Mar Human Services

SERVICES PROVIDED
Analysis and Research
Brand Discovery
Brand Imagery
Brand Platform
Communication Guidelines
Digital Marketing
Direct Mail
Graphic Identifiers
Ideation
Illustration
Launch Ideas
Material Sourcing
Mechanical Production (Technical)
Merchandise & Apparel
Mobile Marketing
Motion Graphics
Positioning Strategy
Print Communication
Print Management
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity System
Web Assets
Web Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

www.Engineering.JHU.edu

THE CHALLENGE
In 2013, the Whiting School felt the publication’s design no longer reflected the dynamism and excitement of the school’s top-ranked programs and initiatives. The editorial architecture had become confusing and dull. The erosion of editorial integrity left too many opportunities for outside input. The covers didn’t entice readers to explore the content within. And everything from the table of contents to the design of feature stories needed an overhaul, both
aesthetically and functionally. 

READERSHIP INSIGHTS
We always recommend beginning the redesign process with a focused readership survey in order to gain the necessary insights into what matters most to the magazine’s target audiences. In John Hopkins Engineering’s case, this included the following audiences:

• Hopkins Engineering alumni, donors and friends
• Hopkins Engineering faculty and staff
• US deans of engineering and department chairs
• University leadership
• Undergraduate Admissions
• Parents of current students

THE SOLUTION
JHU Engineering was redesigned from the ground up, to communicate the leadership and global impact of the Whiting School more effectively. From an editorial design and art direction standpoint, the departments are very visual, with shorter, punchier stories that allow the editors to more effectively capture the breadth of the engineering enterprise at Hopkins. The cover treatment sets the stage for the telling of the issue’s main feature story while teasing several other key stories each issue. 

The magazine opens to a dynamic, color-coded Table of Contents with feature story images that function as story teasers. The editorial architecture is clearly labeled, color-coded, simple and elegant. This clear organization and architecture provides defined buckets for content, and creates a clear, easy path for readers. The feature stories are the magazine’s crown jewels – showcased strongly with conceptual photography and illustration.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. Their dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

WellSpan Health is an integrated health system that serves the communities of central PA and northern MD. Every day across central Pennsylvania, the people of WellSpan work together to support this non-profit mission of service—one patient, one community, one unique health care need at a time.

WellSpan partners with Cut Once to design and produce the organization's highest profile reports, including their annual Community Impact Report and Environmental, Social and Governance (ESG) report, both of which showcase the health system’s mission in action, key priorities, and progress to date.

View 2023 WellSpan Community Impact Report: www.WellSpan.org

View 2022 WellSpanEnvironmental, Social and Governance Report: www.WellSpan.org

SERVICES PROVIDED
Brand Guidelines Interpretation
Content Strategy: Planning and Pagination
Editorial Design
Infographics
Material Specification
Mechanical Production
Online Asset Preparation
Photography Art Direction
Print Communication
Printing and Production Management
Strategic Planning
Vendor Sourcing and Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

STX is a leading manufacture of lacrosse, field hockey, and golf products. Unique performance features differ from stick to stick and are tailored to compliment different player performance preferences. The design strategy for the product branding was to graphically enhance the varying performance enhancing features while maintaining a strong in-store and on-field STX brand presence. Additional marketing materials include product catalog, on-location and studio photography, and various trade ads.

www.STX.com

SERVICES PROVIDED
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Catalog Design
Category Analysis
Competitive Audit
Consumer Product Illustration
Graphic Design
Ideation & Prototyping
Illustration
In-store (retail engagement design)
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Package Design & Systems
Photo Direction
Press Supervision
Print Communication
Print Management
Product Positioning
Strategic Planning

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

The University of Maryland Baltimore Washington Medical Center (UM BWMC) provides the highest quality health care services to the communities we serve. The organization's medical center is home to leading-edge technology, nationally recognized quality, personalized service and outstanding people. It has 285 licensed beds and is home to over 3,300 employees and 1,000 medical staff members.

The BWMC Foundation partnered with Cut Once to bring the organization’s mission to life for one of it's largest fundraising events of the year. This year's initiative, "The Power of Caring", aims to fund construction of a new Outpatient Care Center, add more private patient rooms and expand labor and delivery, interventional cardiology and medical oncology. At the same time, it will allow BWMC to invest in new programs, services and initiatives to promote health and well-being for the community.

Cut Once created custom-designed materials while adhering to the University of Maryland Medical System's Brand Standards. Deliverables included a Guest Flow Experience Map, Registration Area Mural, Faces of the Frontline Welcome Banners paired with key messaging, BWMC Foundation “Our Mission” Mural, Sponsor Recognition Banners, Restroom Mirror Clings, and much more.

For further information, please visit: umms.org/bwmc/giving

SERVICES PROVIDED
Branding
Environment & Signage
Event Promotion
Graphic Design
Ideation
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Promotional Gift Ideas
Vendor Sourcing & Management
Visual Identity System

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Winters Performance Products is an industry leader in Hot Rod Rears, Sprint and Midget Car, Closed Tube, Transmission and Driveline Components. They have been designing and building best-in-class products, from the racetrack to the drag strip to the street since the mid-1950s. Winters partnered with Cut Once to redesign and develop their online web presence from the ground up. From content planning and audience segmentation, to dealer locators and knowledge base tools, Cut Once helped Winters bring their digital brand experience online, to the tracks, and trade shows.

In addition to the aforementioned content strategy, we also created and integrated a full-featured e-commerce store which addressed client requirements such as a full-featured product and store manager, robust sales reporting including export of transactions, integration with Stripe payments, per product and per variation (size) inventory tracking, transactional e-mail functionality, and multiple shipping options.

www.WintersPerformance.com

SERVICES PROVIDED
Audience Segmentation
Brand Imagery
Competitive Audit
Content Management System (CMS)
E-mail Transaction Functionality
Ecommerce Store Development
Illustration
Inventory Tracking
Photography Art Direction
Sales Reporting
Strategic Planning
User Interface Design
Website Design and Development

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

Grinnell is a company that consists of two divisions, paving stones and recycling. This branding program consists of trademark family, identity system, graphic application for trucks, pallet wrap and various merchandising incentives for contractors.

www.GrinnellPavers.com

SERVICES PROVIDED
Brand Architecture
Brand Discovery
Brand Imagery
Brand Positioning
Business Communication System
Competitive Audit
Consumer Promotion Design
Corporate Communications
Corporate Identity System
Graphic Design
Guidelines
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Merchandise & Apparel
Print Management
Standards Development
Strategic Marketing Initiatives
Tagline
Vehicle Wrap and Graphic Application
Vendor Sourcing & Management
Visual Identity System

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

Houck provides commercial, industrial, and institutional services to the mid-Atlantic region. Services such as masonry restoration, sealant/joint systems, concrete rehabilitation, and roofing systems, maintenance and repairs. Houck partnered with Cut Once for help with core value alignment and definition, outdoor signage design, internal communications, as well as a three-dimensional trade show exhibit and travel sales banner systems. 

www.Houcks.com

SERVICES PROVIDED
Brand Imagery
Brand Strategy
Corporate Communications
Event & Trade show Exhibit Design
Graphic Design
Ideation
Mechanical Production (Technical)
Mechanical Supervision
Photo Direction
Print Communication
Signage
Strategic Marketing Initiatives
Strategic Planning

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

www.PACollege.edu

THE CHALLENGE
PA College launched inPractice magazine in 2014 with the aim of building connections with alumni and other stakeholders. Within a few years, the internal team realized the need to outsource the editorial production of each issue. College leaders turned to Cut Once to lead a redesign and re-thinking of the publication’s editorial structure and to assume ongoing editorial management.

READERSHIP INSIGHTS
Budget permitting, we always recommend beginning the redesign process with a focused readership survey in order to gain the necessary insights into what matters most to the magazine’s target audiences. In PA College’s case, this included the following audiences:

• Alumni, donors and friends
• Faculty and staff
• Deans and department chairs
• University leadership
• Parents of current students

THE SOLUTION
PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. 

To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine. In addition to a new name and new masthead, the publication’s editorial architecture, thoughtfully conceived by award-winning editorial consultant Sue De Pasquale, creates opportunities for strategic development of the content plan for each issue, which mindfully balances coverage of nursing and health science programs. The goal: to raise the College’s institutional profile within the region and beyond, and at establishing College faculty, leaders, and alumni as “thought leaders” within the world of health education.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

Check out PA College magazine!

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

Marks, symbols and logotypes created for a variety of clients and industries.

SERVICES PROVIDED
Brand Architecture
Brand Discovery
Brand Identity
Brand Positioning
Competitive Audit
Concept
Graphic Design
Illustration
Logo Design
Standards Development
Strategic Marketing Initiatives
Storytelling
Visual Identity

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Inu Salon & Spa pampers Lancaster with high-end, luxury services designed to make their customers look and feel their best. Inu partnered with Cut Once to position and design the brand from the ground up. Inu’s brand identity was inspired by the mirror reflection seen by both the customer and stylist and ultimately, the relationship that's formed as a result. The project scope included visual identity, stationery system, location signage and launch banners, e-commerce website design and development, SEO, photo art direction, illustration, vendor sourcing and management, and much more.

www.InuSalonAndSpa.com

SERVICES PROVIDED
Brand Architecture
Brand Identity
Brand Imagery
Brand Positioning
Competitive Audit
Concept
Ecommerce Website Development
Graphic Design
Illustration
Launch Ideas
Logo Design
Material Sourcing
Mechanical Production (Technical)
Merchandise
Photography (Environmental)
Print Communication
Print Management
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity System
Standards Development
Strategic Marketing Initiatives
Storytelling
Visual Identity
Website Design and Development

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

The Women’s Board of The Johns Hopkins Hospital (WBJHH), a non-profit volunteer organization, has raised millions of dollars through hands-on work in presenting special events, managing hospital gift, thrift and coffee shops, and soliciting contributions from generous members of the community. Funds raised by the WBJHH provide grants to Johns Hopkins to improve patient care and contribute to medical and nursing scholarships. 

THE CHALLENGE
The WBJHH lacked compelling, effective messaging that connected with the target audiences; and, as a result, were not reaching their full potential as far as generating revenue and increasing impact on the communities served. We were challenged to bring the idea of “patient care” to life through more frequent, tangible, specific and compelling storytelling that illuminates why it really matters. 

THE SOLUTION
Cut Once started with preparing discovery questionnaires that were sent to both Board members and grantees to take a deeper dive into the Board’s current target audience perceptions, messaging and positioning within both the local Baltimore and hospital communities.

Based on the findings, Cut Once developed a branding strategy and campaign concept that better communicates the depth and breadth of the Board’s impact, allowing audiences to more fully understand the mission and better relate to the needs of patients and their families. And ultimately, feel compelled to donate to the ongoing fundraising efforts that positively impact patient care. 

The new messaging, “Become Part of the Transformation”, illustrates how direct donations and patronizing the Board’s in-hospital shops and fundraising events are transformed into a gift that goes directly to improving experiences for patients, doctors, and families alike. Cut Once also helped WBJHH write and cohesively agree upon a new tagline for the organization: Funding Advances in Patient Care since 1927.

Cut Once translated this strategy into multiple communication tools, including a fundraising awareness campaign, new tagline, website refresh, Facebook Ads, and hospital signage.

To view the full campaign, please visit: www.WomensBoard.JHMI.edu 

SERVICES PROVIDED
Analysis and Research
Branding
Campaign Development
Campaign Messaging
Digital Marketing
Fundraising Strategy
Illustration
Mechanical Production (Technical)
Organizational Discovery
Print Communication
Print Management
Social Media
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity
Website Assets
Website Design

CLIENT TESTIMONIAL
The Women’s Board is a volunteer, nonprofit organization that raises funds for The Johns Hopkins Hospital. The group does so many things and supports such a broad array of programs at Johns Hopkins that it was struggling to create a brand, a clear consistent public message. Greg Bennett and his team at Cut Once, who on a pro bono basis, surveyed the various constituencies of the Board—its members, Johns Hopkins employees and staff, donors, customers at its businesses, recipients of grants. The report on perceptions of the Board, internally and externally, was professionally done, enlightening and encouraging. The agency then developed three communication strategies to articulate the Board’s purpose and impact. Greg was patient with the process of working with a volunteer driven group where each member is a stakeholder. Cut Once kept the process on a timeline and succeeded in helping the group create one clear, concise message from the three communication strategies. For next steps, the Women’s Board has retained Cut Once for help with taking the key messaging public through a variety of mediums, to enhance support for projects throughout Johns Hopkins and the Baltimore community.

— Roberta Ficke M.D., President at The Women's Board of The Johns Hopkins Hospital

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

Earth Footwear, a leader in the footwear industry in the '70s celebrated its revival through a brand relaunch centered around the brand message of Different Like You. One of the key objectives was to position Earth as a modern lifestyle brand while drawing inspiration from it's legacy to fuel the brand's marketing initiatives. This was achieved by building an authentic asset library of photography driven by the storytelling thoughout Earth's Spring and Fall Consumer Catalogs as well as various other various marketing initiatives. Some of the other initiatives include brand artwork, various product line logos, and taglines which are used to support secondary product lines sold exclusively to select national retailers like JCPenney.

www.EarthShoes.com

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Management
Brand Photography Art Direction
Brand Positioning
Brand Story
Brand Strategy
Competitive Audit
Consumer Catalog Design
Corporate Communications
Go-to-Market Strategy
Graphic Design
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photographer Selection
Photography Usage Negotiation
Print Communication
Print Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

www.Engineering.JHU.edu

SERVICES PROVIDED
Art Budget Negotiation and Management
Content Planning
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing and Production Management
Strategic Planning
Vendor Sourcing and Management
Writing and Editing

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Brethren Village Retirement Community is a Continuing Care Retirement Community (CCRC) that provides care for residents 62 years of age and older. As a nonprofit corporation, the Village provides care, services and amenities in three areas of living, including independent residential living, personal care and skilled nursing. The Village occupies 153 acres of land in Manheim Township, Lancaster County, Pennsylvania.

The Brethren Village partnered with Cut Once to refresh some of the organization’s marketing materials. Services provided include the design refresh of the Residential Living Handbook, Campus Resource Directory, and an overall exploration of color story and photo art direction.

www.BV.org

SERVICES PROVIDED
Brand Imagery
Business Communication System
Graphic Design
Ideation
Illustration
Mechanical Production (Technical)
Photo Direction
Print Communication
Stakeholder Interviews
Strategic Marketing Initiatives
Strategic Planning

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

Haka clothing was not only inspired by Maori, but by New Zealand's entire sport culture as well. It thrives on the challenge of competition and is driven by performance in every sense of the word. This brand launch campaign consists of both full-page and quarter-page consecutive trade print ads, trade microsite, and a consumer launch ad.

The art direction for the Haka brand look was draws on the traditional Haka dance and ancient Maori tribal art. The brand expression was brought to life by blending the Maori culture with modern day athletes playing Rugby and people engaging in Parkour (the art of moving). Parkour is a discipline where participants move along a path and negotiate varying obstacles while defying gravity.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Competitive Audit
Consumer Promotion Design
Digital Marketing
Event & Tradeshow Ideas
Go-to-Market Strategy
Graphic Design
Ideation
Illustration
Key Messaging
Launch Campaign
Launch Ideas
Launch Planning
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photo Direction
Print Advertising & Production
Print Communication
Print Management
Strategic Marketing Initiatives
Strategic Planning
User Interface
Web Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The mission of the Alliance for Cardiovascular Diagnostic and Treatment Innovation (ADVANCE) is to apply predictive computational modeling, data-driven approaches, and innovations in cardiac imaging to patient care, and specifically, to the diagnosis and treatment of cardiovascular disease.

ADVANCE will utilize innovations in clinical imaging, a novel disease-specific personalized computational modeling (Virtual Heart platform), and statistical and machine learning on clinical data to predict the functional behavior of the patient’s heart under a variety of conditions, and to suggest therapeutic approaches for heart rhythm disorders that are optimal for the given patient. This will engender accurate and precise clinical decision-making regarding personalized treatment and optimized cardiac patient care. Natalia Trayanova, Co-Director of ADVANCE, partnered with Cut Once to develop a visual concept that would make the formation of the new alliance understood by the world.

HeartADVANCE.JHU.edu

SERVICES PROVIDED
Brand Imagery
Concept
Graphic Design
Graphic Identity
Illustration
Strategic Marketing Initiatives
Storytelling

CLIENT TESTIMONIAL
"Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. Cut Once provides a full complement of services, including expertise in management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications."

— Abby Lattes, Director of Marketing and Communications, Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

For Christmas 2020 Cut Once commissioned four high-profile Lettering Artists to create a lovingly crafted, one-of-a-kind thank you card set. Is there a better way to let your clients know you care? We think not!

The cards were custom foil stamped in a limited-edition print run of 100 by our friends at Gilah Press in Baltimore, Maryland.

Lettering by Cory Say
Lettering by Junki Hong
Lettering by Chae Ho Lee
Lettering by Scott Biersack

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Knowledge SUCCESS is a new global project funded by USAID to support learning, and create opportunities for collaboration and knowledge exchange, within the family planning and reproductive health community.

Knowledge SUCCESS is led by Johns Hopkins Center for Communication Programs (CCP) who partnered with Cut Once to develop an integrated branding program to support the worldwide launch. The program currently consists of PowerPoint Presentations, Fact Sheets, Research Briefs, Reports, Curated Photography, and Design Guidelines.

For further information, please visit: knowledgesuccess.org

SERVICES PROVIDED
Analysis and Research
Brand Imagery
Communication Guidelines
Digital Marketing
Graphic Identifiers
Print Communication
Strategic Planning
Visual Identity System
Web Assets

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

Product packaging designed for Therml, a heat-activated hair care product line.

SERVICES PROVIDED
Competitive Audit
Consumer Promotion Design
Go-to-Market Strategy
Graphic Design
Ideation & Prototyping
Material Sourcing
Mechanical Production (Technical)
Package Design
Press Supervision
Retail Engagement Design
Stakeholder Interviews

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Launched on President’s Day, AIGA‘s Get Out the Vote campaign wields the power of design to motivate the American public to register and turn out to vote in the general election, as well as local elections to come.

SERVICES DONATED
Graphic Design
Ideation
Illustration
Key Messaging
Mechanical Production (Technical)
Print Communication
Strategic Marketing Initiatives

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us to start the conversation.

Powerhouse Interior Design is a complete interiors company focused on providing commercial & residential interior design, turn-key residential design-build, and client liaison.

Powerhouse partnered with Cut Once to explore a series of brand messages tailored to speak to specific target audiences and create an online portfolio showcase.

www.PowerhouseInteriorDesign.com

SERVICES PROVIDED
Advertising
Brand Messaging
Brand Positioning Strategy
Design Concept
Graphic Design
Ideation
Mechanical Production (Technical)
Print Communication
Stakeholder Interviews
Strategic Planning
Vendor Sourcing & Management
Web Asset Preparation

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us to start the conversation.

The Counter Corps is a limited-edition men's and women's accessories and small leather goods company. Currently, The Counter Corps consists of two product lines, CeeC, accessories and small leather goods for men, and CeeCee, similar products for women.

TCC partnered with Cut Once to design the brand architecture, product line trademarks, product patterns, visual identity system, brand video animations, retail website, and email newsletter.

We utilized many unique features to bring this brand’s mission to life. For example, the business card system functions as a tangible interactive introduction to TCC’s mission and product lines. The website was designed to encourage the customer to have an intimate experience with the fashion designer’s journal in addition to functioning as an online retail storefront.

SERVICES PROVIDED
Brand Architecture
Brand Discovery
Brand Imagery
Brand Positioning Strategy
Corporate Communications
Corporate Identity System
Digital Marketing
Graphic Design
Ideation
Illustration
Launch Ideas
Material Sourcing
Mechanical Production (Technical)
Merchandise & Apparel
Mobile Marketing
Motion Graphics
Print Communication
Print Management
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity System
Web Assets
Web Design

CLIENT TESTIMONIAL
"I approached Cut Once to discuss my broad new business needs for 3 different brands. I was immediately attracted to Greg Bennett's professional, warm, open approach, as well as his insightful and committed energy to executing my business objectives. Although my branded goals were broad and sometimes very loosely defined, Greg provided key insights and suggestions; he's executed clear branded messages through visually intriguing design and innovative concepts.

Greg's personalized attention, consistent and timely communication, professionalism, and impeccable design sensibility are truly second to none. Cut Once pushes the envelop in unique ways with stylized simplicity that attracts positive attention. Cut Once is a key partner for Counter Culture, Ltd. I look forward to each interaction with Greg Bennett and Cut Once since I am confident each task performed will be executed with the highest standards from a truly committed and talented visionary."

— Carolyn Benitez, President & CEO, The Counter Corps

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Websites created for a variety of clients and industries.

SERVICES PROVIDED
Brand Architecture
Brand Identity
Brand Imagery
Competitive Audit
Concept
Ecommerce Website Development
Illustration
Launch Ideas
Logo Design
Strategic Planning
User Interface
Visual Identity System
Standards Development
Strategic Marketing Initiatives
Storytelling
Visual Identity
Website Design and Development

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Apparition Studio is a full-service digital photography studio located in the haunted Bare Hills region of Baltimore. This visual identity system consists of trademark development, identity system, website design, animation direction, and various promotional materials. The identity system consists of letterhead, custom #10 policy envelope, double-sided business cards and mailing label.

SERVICES PROVIDED
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Business Communication System
Competitive Audit
Corporate Identity System
Digital Marketing
Graphic Design
Ideation
Launch Campaign
Launch Ideas
Launch Planning
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Naming
Photo Direction
Press Supervision
Print Communication
Print Management
Site Architecture
Stakeholder Interviews
Strategic Marketing Initiatives
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity System
Web Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

www.Engineering.JHU.edu

SERVICES PROVIDED
Art Budget Negotiation and Management
Content Planning
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing and Production Management
Strategic Planning
Vendor Sourcing and Management
Writing and Editing

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Cut Once celebrated Veterans Day 2020 with this recently designed memorial signage in honor of Larry Houck. He along with many other men and women have served and are serving in our Armed Forces. The rights and privileges we all enjoy as Americans are the result of their loyalty, valor, commitment and sacrifice; and even their families.

SERVICES DONATED
Graphic Design
Ideation
Illustration
Mechanical Production (Technical)
Signage

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Packaging design and product branding created for a variety of clients and industries.

SERVICES PROVIDED
Competitive Audit
Consumer Promotion Design
Go-to-Market Strategy
Graphic Design
Ideation & Prototyping
Material Sourcing
Mechanical Production (Technical)
Package Design
Press Supervision
Retail Engagement Design
Stakeholder Interviews

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Reach to Recovery International is an independent non-profit organization that unites breast cancer support organizations throughout the world to help them raise awareness and understanding in their own communities, develop and operate support programs, and advocate for improved screening and treatments.

RRI partnered with Cut Once to create a fundraising campaign to help raise awareness of the organization’s purpose and mission. Breast cancer knows no boundaries, and neither should access to quality screening, treatment, and supportive care communicates the essence of the organization. Breast cancer is the same in every language.

Cut Once also led the transition the management of RRIs’ digital marketing materials from Cancer Council Queensland (CCQ) to an organization based out of Baltimore. The project scope included a full, as-is migration of the Reach to Recovery International website from the CCQ servers—along with domain name transfer, mailing list contacts transfer, and much more. Ongoing services include digital marketing support and specialty projects such as fundraising campaign development.

SERVICES PROVIDED
Campaign messaging
Digital marketing transition planning and strategy
Hosting partner research and setup
Domain name transfer
Fundraising
Website content updates
Website backup partner research and setup
Website backup automation development
Email marketing partner research and setup
Email marketing template development
Email marketing mailing list contacts transfer
G Suite setup (to maintain brand consistency for all email accounts and groups)
YouTube channel migration
YouTube channel branding
Video optimization and upload

CLIENT TESTIMONIAL
"Cut Once is a consummate creative partner that listened to our needs and delivered solutions that exceeded our project goals and expectations. Greg Bennett and his team handled an extremely complicated migration of RRI's website from its previous administrators in Queensland to a new team in the Baltimore area. They provided outstanding work at a reasonable price, kept us updated and informed through every step of the process, and completed the work ahead of schedule. We definitely made the right choice in selecting Cut Once for the project, and look forward to a long working relationship with Greg and his team."

— Cathy Brice Hirsch, President, Reach to Recovery International, Inc.

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Various fundraising and awareness campaigns created for a variety of clients, industries, and societal issues.

SERVICES PROVIDED
Advertising
Asset Development
Brand Messaging
Brand Story
Concept
Graphic Design
Ideation
Illustration
Key Messaging
Launch Campaign
Mechanical Production (Technical)
Mechanical Supervision
Online Advertising
Online Advertising Production
Photo Direction
Poster Design
Print Advertising
Print Advertising Production
Print & Online Campaigns
Print Communication
Print Management
Storytelling
Tagline

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

For Christmas 2019 Cut Once commissioned four high-profile Lettering Artists to create a lovingly crafted, one-of-a-kind thank you card set. Is there a better way to let your clients know you care? We think not!

The cards were custom foil stamped in a limited-edition print run of 100 by our friends at Gilah Press in Baltimore, Maryland.

Lettering by Luke Lucas
Lettering by Dana Deininger
Lettering by Ana Gomez Bernaus
Lettering by Mikey Burton

Garden Spot Village is an active lifestyle retirement community in Lancaster county for adults over 55. The organization partnered with Cut Once to communicate the Community Benefits/Economic Impact that Garden Spot brings to the New Holland area. The goal was to demonstrate that as a non-profit Garden Spot Village contributes significantly to the community at large. The biggest challenge was targeting the economic indicators that Garden Spot impacts. We researched and clarified the data to consolidate and effectively communicate Garden Spot’s community contributions with visually engaging, informative infographics.

SERVICES PROVIDED
Advertising
Asset Development
Brand Messaging
Brand Story
Concept
Copywriting
Graphic Design
Ideation
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Print & Online Campaigns
Print Communication
Research and Analysis
Storytelling

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Little Piggy Catering provides on-site food service for public events and private occasions. This brand identity was inspired by the spirit of food enjoyment with a dash of over indulgence.

SERVICES PROVIDED
Brand Discovery
Brand Identity
Brand Positioning
Competitive Audit
Concept
Consumer Promotion Design
Corporate Communications
Corporate Identity System
Graphic Design
Guidelines
Illustration
Logo Design
Mechanical Production (Technical)
Merchandise & Apparel
Print Management
Standards Development
Strategic Marketing Initiatives
Storytelling
Vehicle Wrap and Graphic Application
Vendor Sourcing & Management
Visual Identity System

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Blair Corporation, a consumer direct catalog company launched Allegheny Trail Apparel as a wholesale entity targeting the outdoor clothing market. The challenge was to convey a high profit margin to the outdoor apparel trade market. In order to get Allegheny Trail noticed, we created "He's/She's Cheap, We're Cheaper", a campaign which focuses on the stories of eccentric penny pinchers to reinforce the concept of extreme frugality.

SERVICES PROVIDED
Advertising & Brand Content
Asset Development
Audience Segmentation
Brand Discovery
Brand Imagery
Brand Positioning
Brand Story
Category Analysis
Competitive Audit
Go-to-Market Strategy
Graphic Design
Ideation
Key Messaging
Launch Campaign
Launch Ideas
Launch Planning
Mechanical Production (Technical)
Mechanical Supervision
Online Advertising
Online Advertising Production
Opportunity Mapping
Photo Direction
Print Advertising
Print Advertising Production
Print & Online Campaigns
Print Communication
Print Management
Tagline

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Hormone Foundation is an independent, nonprofit organization established by The Endocrine Society in 1997. Its mission is to serve as a resource for the public by promoting the prevention, treatment and cure of hormone-related conditions through public outreach and education.

Through its public education campaigns, Web site, forums, media roundtables and publications, The Hormone Foundation is a leading source of hormone-related information for the public, physicians, allied health professionals and the media.

SERVICES PROVIDED
Brand Imagery
Brand Strategy
Digital Marketing
Event & Tradeshow Ideas
Go-to-Market Strategy
Graphic Design
Ideation
Illustration
Photo Direction
Strategic Marketing Initiatives
Strategic Planning
User Experience
Website Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Acacia Creations is a purveyor of eco-friendly jewelry, gifts and home accents which are produced in their fair trade studio in Kenya. This consumer packaging system captures and expresses the meaning of of each piece in the product line while honoring the ongoing mission of Acacia Creations.

SERVICES PROVIDED
Brand Imagery
Brand Positioning Strategy
Color Study
Graphic Design
Illustration
Mechanical Production (Technical)
Merchandise & Apparel
Packaging Design
Photo Direction
Production Technique Ideation

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

HotFoot Technology & Management Solutions provides innovative and scalable integrated solutions to tackle the most pressing needs in Program/Project Management & Engineering.

SERVICES PROVIDED
Brand Imagery
Brand Strategy
Business Communication System
Competitive Audit
Corporate Communications
Environmental Design
Event & Tradeshow
Graphic Design
Ideation
Illustration
Mechanical Production (Technical)
Mechanical Supervision
Photo Direction
Print Communication
Stakeholder Interviews
Strategic Marketing Initiatives
Strategic Planning
Tradeshow Booth Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Fallingwater is located in southwestern Pennsylvania, just about 60 miles south of Pittsburgh. It was designed in just three short hours by world-renowned American architect, Frank Lloyd Wright. Amazingly, it was built between 1936 and 1939 over a waterfall. 

For further information: fallingwater.org

Photography by Cut Once

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Dolfin Swimwear is a designer and manufacturer of competitive racing, training, and team swimsuits and swimming accessories.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Positioning
Brand Strategy
Catalog Design
Competitive Audit
Corporate Communications
Go-to-Market Strategy
Graphic Design
Ideation & Prototyping
Illustration
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Package Design
Photo Art Direction
hoto Shoot Planning
Print Management
Retail Engagement Design
Strategic Planning

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

www.Engineering.JHU.edu

SERVICES PROVIDED
Art Budget Negotiation and Management
Content Planning
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing and Production Management
Strategic Planning
Vendor Sourcing and Management
Writing and Editing

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial design and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

www.Engineering.JHU.edu

SERVICES PROVIDED
Art Budget Negotiation and Management
Content Planning
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing and Production Management
Strategic Planning
Vendor Sourcing and Management
Writing and Editing

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Battleship USS Arizona was bombed on December 7, 1941, about 15 minutes into the Japanese attack on Pearl Harbor, killing 1,177 sailors and Marines. Over 900 could not be recovered from the ship and remain onboard. Today, Arizona rests where she fell, submerged in about 40 feet of water just off the coast of Ford Island.

Designed by Honolulu architect Alfred Preis, the USS Arizona Memorial was built in 1962 on top of (but not touching) the sunken USS Arizona. The memorial honors the memory of the crew of the USS Arizona, as well as all the other service members and civilians killed in the attack. A total of 2,341 sailors, soldiers, and Marines died as a result of the attack, as well as 49 civilians.

World War II Valor in the Pacific National Monument, home of the USS Arizona Memorial. (2018, November 23). What is the USS Arizona Memorial? Retrieved from https://www.nps.gov/valr/faqs.htm

Photography by Cut Once

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Penn-Mar Human Services provides a range of educational, vocational and residential programs for more than 400 individuals with developmental disabilities across Northern Maryland and Southern Pennsylvania. 

THE CHALLENGE
The recruitment and retention of the Direct Support Professional (DSP) workforce is the single biggest challenge agencies like Penn-Mar have. Low wages, scant benefits, limited training and lack of career advancement opportunities have led to this challenge over the past 30 years for agencies across the country. However, while pay can be a real barrier to the profession, many will tell you that this job is a “calling”.

Penn-Mar did not strategically communicate with prospective and current employees in a way that made them feel valued. There was no unifying messaging strategy to encourage people to join their team or to make them feel connected to the organization after they joined. The “benefits” of working at Penn-Mar were communicated in an ad-hoc way and employees were not aware of the depth and breadth of what’s available to them as a part of the Penn-Mar team.

Penn-Mar partnered with Cut Once to develop an internal communications program directed at the organization’s DSPs – to speak to their hearts in a way that genuinely bonds them to joining, and staying with, the organization. 

THE SOLUTION
Cut Once hosted focus group sessions with Penn-Mar’s leadership and employee-representative teams to take a deep dive into the organization’s mission, core values, and current perceptions of Penn-Mar as an employer. Online surveys were also sent to all employees to provide further insight and understanding about the company culture.

Based on the findings of those efforts, Cut Once developed an internal branding strategy and campaign concept that better aligned with expected behaviors that support Penn-Mar’s values and mission, and identified new points of engagement and opportunities for communication. The new positioning, “Live Your Legacy: The better we do, the better we become”, reflects the values of honest communication, supportive collaboration, fair practices, innovative initiatives and a culture of excellence at all levels of the organization. 

Cut Once translated this strategy into multiple visual elements, including: campaign messaging, logo, website refresh, digital newsletter, branded video, direct mail, apparel, posters and flyers, and other graphic identifiers to be used throughout the organization’s communications efforts.

SERVICES PROVIDED
Analysis and Research
Brand Discovery
Brand Imagery
Brand Platform
Communication Guidelines
Digital Marketing
Direct Mail
Graphic Identifiers
Ideation
Illustration
Launch Ideas
Material Sourcing
Mechanical Production (Technical)
Merchandise & Apparel
Mobile Marketing
Motion Graphics
Positioning Strategy
Print Communication
Print Management
Strategic Planning
User Interface
Vendor Sourcing & Management
Visual Identity System
Web Assets
Web Design

CLIENT TESTIMONIAL
My organization retained Cut Once as our partner in branding ourselves to our internal constituents. Team member recruitment and retention is vital to the success of what we do and we had to get this right. Greg Bennett led a process that was inclusive of all stakeholders and ultimately resulted in a new branding platform that is being embraced by all levels of our organization. He and his team quickly learned the nuances of our industry and the unique challenges we face in team member retention. The process included both primary and secondary research to understand the key issues and tap into the passions of our workforce. Because buy-in was such a critical part of the project, he led a process that included involving team members at all levels including organizational leadership and the board. In addition to Greg's strategic approach, he also was able to keep the project moving in a way that we are able to launch on-time and on budget. I highly recommend Greg and Cut Once as a key strategic partner for any branding initiative for which you have a need. He works as a true partner to bring important projects to fruition. See less

— Kathy Rogers, Chief Advancement Officer at Penn-Mar Human Services

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

2014 marked the 200th anniversary of the Battle of Baltimore and birth of the United States National Anthem. To honor this milestone, Baltimore organized the Star-Spangled Spectacular, a bicentennial celebration commemorating the Battle of Baltimore and the birth of the Star-Spangled Banner. 

In response to this celebration, the University of Baltimore (UB) organized an exhibition to showcase the most effective poster design produced to commemorate this historical event. The exhibition took place from September 15, 2014 through October 31st, 2014.

University of Baltimore
Student Center Gallery: UB Student Center
21 W. Mt. Royal Ave., Fifth Floor
Baltimore, MD 21201

SERVICES PROVIDED
Concept
Graphic Design
Illustration
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Print Communication
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Urban Forest Project is a series of unprecedented outdoor exhibitions taking root in cities around the world. This unique environmental, public arts and educational initiative calls on artists, designers and students in each location to employ the idea or form of the tree to make a powerful visual statement on banners that are displayed throughout the community. 

The tree is a metaphor for sustainability and, in that spirit the banners at the close of each exhibition are recycled into totebags and auctioned off to raise money for a local environmental and urban forestry initiatives. The program can easily be adapted to address a number of green, educational and creative initiatives in a variety of ways to shape a project that is unique and expressive of the local community.

We participated in the Baltimore, Maryland exhibition which spanned all throughout Baltimore City into six area parks. This exhibition brought together artists, designers, college students, K-12 students and area businesses to create awareness for making Baltimore more sustainable. 

All proceeds from the project benefited the Baltimore City Department of Recreation & Parks Tree Baltimore Campaign for a greener city. Concept, illustration, and design donated by Cut Once.

SERVICES DONATED
Advertising & Brand Content
Consumer Promotion Design
Graphic Design
Ideation & Prototyping
Illustration
Key Messaging
Mechanical Production (Technical)
Merchandise & Apparel
Outdoor
Signage
Strategic Marketing Initiatives

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The design unit within Academy for Educational Development (AED) utilized the talents of Cut Once to produce an interpretation of "Design Ignites Change", AED’s battle cry to the world. AED is a nonprofit organization working globally to improve education, health, civil society and economic development--the foundation of thriving societies. Our donated posters were sold with all profits benefitting Speak for the Child or other initiatives by the AED. 

SERVICES DONATED
Concept
Graphic Design
Illustration
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Photography
Print Communication
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Donated by designers and artists around the globe, posters sold at the So-Cal Fire Poster Project raised funds for victims of the wildfires that devastated Los Angeles, Orange, Riverside and San Diego Counties in 2007. Modeled after the Hurricane Poster Project, an effort started for victims of Hurricane Katrina, all proceeds were donated to the Salvation Army, for the 2007 California Wildfire fund.

This poster, created by Greg Bennett, commemorates those affected by the fires and portrays the destruction with a photographic composition of textures (burnt paper, water stains, ash and grit) juxtaposed by beautiful illustrations of new signs of life and an emboss to highlight the bird. The text sprinkled throughout the poster is facts relating to the fires.

Production Notes: The poster was printed in a limited-edition, four-color process, offset on Mohawk Superfine Softwhite Recycled Smooth 80 lb cover, with a finished size of 24" X 36".

SERVICES DONATED
Graphic Design
Ideation
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Press Supervision
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

www.engineering.jhu.edu

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Rehoboth Beach Independent Film Festival is one of the Mid-Atlantic's largest film festivals and is held in Rehoboth Beach, Delaware. The creative strategy for this years event branding was to combine icons from both film and beach cultures into an artistically collaged image unique and true to this festival. This branding program consists of 2 posters (small and collectors), event program, promotional merchandise such as t-shirts, and various print ads.

SERVICES PROVIDED
Advertising Content
Brand Imagery
Brand Story
Event Promotion Design
Graphic Design
Ideation
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Print Advertising
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Good 50x70, The Social Communication Project was created to raise awareness about critical issues affecting today's world: child labor, climate change, global warming, healthcare deprivation, HIV/AIDS, nuclear emergency, war on terror, water scarcity, and women's rights violations, among many others. The following posters are our donations to Good50x70.

SERVICES DONATED
Graphic Design
Ideation
Illustration
Key Messaging
Mechanical Production (Technical)
Photo Direction
Storytelling
Tagline

ABOUT GOOD50X70
Good50x70 promotes ethical and social design, committed to the defense of human, civil and social rights and the protection of the environment. Designers and creatives from all around the world take part in this project with originality and different perspectives, spreading the message of change fostered by partner NGOs. Good50x70 gives the opportunity to learn about images stemming from unusual types of communication and which portray ideas in favour of a better future.

Good 50x70 is organised under the Patronage of Unesco, Segretariato Sociale Rai, Fondazione Pubblicità Progresso; the Patronage and contribution of local institutions: Comune di Milano, Provincia di Milano and Regione Lombardia. The project is also endorsed by the international association AGI and ICOGRADA and the national associations ADI and AIAP.

For further information about Good50x70, please visit: good50x70.org/2010

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The Hurricane Poster Project was an international collaboration of artists and designers to raise funds for the victims of Hurricane Katrina. Each participant was asked to design and produce a poster depicting their feelings about the events following Hurricane Katrina. The donated posters were then sold online to benefit the victims of Hurricane Katrina.

This poster, created by Greg Bennett, commemorates those affected by the hurricane and portrays the destruction with a photographic composition of textures (water beads, stains, mold and grit) emphasized by various symbols including a voodoo doll, skull, wings, and distressed typography. The text sprinkled throughout the poster is facts relating to the hurricane.

Production Notes: This poster was printed in a limited-edition, four-color process, offset on Finch Fine Uncoated 100 lb cover, with a finished size of 24" X 36".

SERVICES DONATED
Concept
Graphic Design
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photo Direction
Press Supervision
Print Advertising
Print Advertising Production
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

AIGA, the professional association for design, commissioned Cut Once to create marketing materials to help promote Pulp, Ink and Hops, Maryland's largest paper show. At this event creative professionals and "paper-addicts," were able to network and view the latest papers, greatest printers and designer services from over 20 vendors.

Since Pulp, Ink and Hops is always held at a different venue, it seemed silly to overlook the fact that the National Electronics Museum would be the host for this year’s event. We felt reinforcing the unique venue along with the event would be an unexpected approach as opposed to the more obvious direction of doing something with pulp, ink and hops. The event concept started to become more clear as we began to research the museums artifacts and exhibits. We concluded a collage of electronics should become the primary visual for this poster. The result was an intricate robot collaged with many vintage artifacts from exhibits in the museum such as radios, telegraphs, glass vacuum radio tubes, radar displays, telegraph keys and a microphone.

Morse code became the second language throughout this piece because Morse code is one of the prominent exhibits in the communications gallery of the museum. Morse code also added an interactive element which engaged and challenged the viewer to use the Morse code decoder key on the back of the poster to decode various messages throughout this piece. Fun fact, the first Morse code message was sent from Washington DC to Baltimore. 

SERVICES PROVIDED
Brand Story
Brand Strategy
Consumer Promotion Design
Event & Tradeshow
Graphic Design
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Opportunity Mapping
Press Supervision
Print Communication
Print Management

CLIENT TESTIMONIAL
"Working with Greg was a great relief. And in my book, he's a designer's designer. He can take a creative brief and break it down logistically. But, subsequently, he can take the work and make it breathe emotionally—a woefully rare skill. His penchant for clear communication about his process, timelines and requirements—plus his work ethic—helped to eliminate the innuendo that often exists with creative work (and the folks creating them). Greg is a consummate professional graphic designer whose work was not only stunning, but had an intricate understanding of the project's goals. I look forward to the opportunity to work with him again."

— Christopher Jones, President, AIGA Baltimore

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Penn-Mar Human Services provides a range of educational, vocational and residential programs for more than 400 individuals with developmental disabilities across Northern Maryland and Southern Pennsylvania.

Penn-Mar partnered with Cut Once to design and develop a sustainable online annual report solution that would be usable for years to come. Cut Once worked closely with Penn-Mar to identify areas of significant organizational impact and create a user experience enriched with brave stories of success. The outcome is a bold report which was created on a multi-site framework powered by WordPress in order to allow for simple updates and years of future reporting to come.

SERVICES PROVIDED
Analysis and Research
Digital Marketing
Mobile Marketing
Print Communication
Strategic Planning
User Interface
Website Design
Website Development

CLIENT TESTIMONIAL
Greg's strategic approach, he also was able to keep the project moving in a way that we are able to launch on-time and on budget. I highly recommend Greg and Cut Once as a key strategic partner for any branding initiative for which you have a need. He works as a true partner to bring important projects to fruition.

— Kathy Rogers, Chief Advancement Officer at Penn-Mar Human Services

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

The Art Institute of York — Pennsylvania is part of The Art Institutes, a system of more than 50 educational institutions located throughout North America offering degrees in the design, media arts, fashion, and culinary fields. Faculty at the Art Institute of York organize special events to provide inspiration for the students, faculty and visitors to the college. These projects were created to promote various events and inspire the students, faculty, and parents. 

SERVICES PROVIDED
Brand Content
Brand Story
Brand Strategy
Consumer Promotion Design
Graphic Design
Guidelines
Ideation
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Press Supervision
Print Advertising
Print Advertising Production
Strategic Marketing Initiatives
Tagline
Vendor Sourcing & Management

CLIENT TESTIMONIAL
"I have known Greg Bennett for almost 5-years. Simply put - he gets marketing and advertising and the importance of providing exceptional care and attention to his clients and their needs. Greg wants to be a differentiator. He thinks big and has a nose for identifying the operational needs of his clients. Greg is also a relator - and has proven that he can build effective work relatonships. I am happy to talk more about Greg and welcome calls on his behalf."

— Tim Howard, President, The Art Institute of York - Pennsylvania (EDMC)

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

This birth announcement takes family and friends on an intergalactic space journey while introducing little Oliver to the world. Playful illustrations, vibrant typography and carefully selected accents play nice with each other and were letterpress printed to complete a one-of-a-kind birth announcement experience.

SERVICES PROVIDED
Graphic Design
Ideation
Illustration
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Press Supervision
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

www.Engineering.JHU.edu

SERVICES PROVIDED
Art Budget Negotiation and Management
Content Planning
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing and Production Management
Strategic Planning
Vendor Sourcing and Management
Writing and Editing

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The intent was to charm the hearts of family and friends by commemorating this special occasion with a lovingly-crafted baby shower invitation. Whimsical illustrations, beautiful typography and carefully selected accents play nice with each other and were letterpress printed to complete a delightful invitation experience.

SERVICES PROVIDED
Concept
Graphic Design
Illustration
Letterpress Printing Sourcing
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Press Supervision
Print Communication
Print Management
Vendor Sourcing & Management

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us to start the conversation.

The clients’ request was to design a system of event materials that would commemorate Jamie’s sacred and special day as well as, deliver a uniquely-tailored celebratory experience for her family and friends to enjoy. The event was held at John Shield's Gertrude's at the Baltimore Museum of Art.

The underlying visual theme was a contemporary interpretation of the number 56, Jamie’s prized lacrosse number. It was kept abstract so that it would be interpreted more as typographic art and would be a talking point for the family if anyone asked.

No detail was overlooked, from the paper specified for the invitation (Neenah's Eames Painting Canvas) to all the support components such as thank you cards, directional signage for the museum, environmental graphics and Moleskine sketchbooks and Faber-Castell sketching pencils as gifts for the kids. The invitation was hand finished by a calligrapher, who styled her writing to match our typographic direction.

The invitation system consists of the outer envelope, an outer shell which houses all internal components, a cover card, invitation, ‘Party to Follow’ card, directions, rsvp card and rsvp envelope. It was printed 2-color on Neenah's Eames Painting Canvas Finish paper line.

SERVICES PROVIDED
Environment & Signage
Event Promotion
Graphic Design
Ideation
Illustration
Key Messaging
Material Sourcing
Mechanical Production (Technical)
Mechanical Supervision
Vendor Sourcing & Management
Visual Identity System

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

The original metal Slinky has been made in the USA since 1945. It was invented by Richard James while he was conducting various experiments with springs. This photo study explores and celebrates the various forms of the Slinky.

Photography by Cut Once

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Launched three days after the January 12th, 2010 Haiti earthquake, the Haiti Poster Project was a non-profit effort organized to help raise funds for victims affected by the disaster. Many donations were made and in exchange, the donor received a limited-edition poster of their choice. The posters were created and donated by designers from around the world. All funds raised went directly to Doctors Without Borders.

ABOUT OUR PROJECT
Hundreds of thousands of people were wounded, displaced, and killed as a result of 2010 Haiti earthquake. Many refer to Haiti as La Perle des Antilles which translates to the Pearl of the Caribbean. This statement is what inspired the primary visual for our poster. A pearl is symbolic of something precious that is sought after. We chose to use it to represent those who were missing, lost, and desperately sought after. We've incorporated several Easter eggs in our design, revealing facts about this earthquake and if you look closely, you may find a silhouette of Haiti's country. 

SERVICES DONATED
Graphic Design
Ideation
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Print Communication
Storytelling

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

www.engineering.jhu.edu

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Located just off of a Lincoln Highway (Route 30) in York, Pennsylvania sits a shoe-shaped house known world-wide as the the Haines Shoe House. It was originally built in 1948 by "The Shoe Wizard" Mahlon Haines to serve as a disruptive, three-dimensional advertisement for his shoe company. Today, it functions as a tourist attraction where visitors can take a tour or enjoy a ice cream and other tasty treats.

For further information: hainesshoehouse.com

Photography by Cut Once

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Employee recruitment poster designed by and for Cut Once.

SERVICES PROVIDED
Advertising
Brand Messaging
Concept
Graphic Design
Ideation
Illustration
Key Messaging|
Mechanical Production (Technical)
Online Advertising
Online Advertising Production
Photo Direction
Poster Design
Print Advertising
Print Advertising Production
Print & Online Campaigns
Print Communication
Typography

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once supports the ongoing editorial, design, and art direction needs for PA College Magazine. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.

Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.