To celebrate 25 Years of Harry Potter Magic, McCormick teamed with Warner Bros. Entertainment Inc. to create a limited-edition collection of finishing sugars inspired by iconic treats from the beloved series. The challenge was to design a shelf-ready multipack that captured the wonder of the Wizarding World while clearly showcasing and differentiating three distinct flavors.

The packaging strategy showcases iconic Harry Potter brand assets, conceptual food photography, along with a die-cut window on the principal display panel (PDP), allowing consumers to see the individual flavor containers while reinforcing flavor differentiation at shelf. By balancing brand guidelines, licensed property requirements, and retail considerations, the design delivered strong visual impact and enhanced product discoverability in-store.

From concept refinement through cross-functional alignment, press-ready artwork and production mechanicals were carefully built ensuring seamless execution across packaging manufacturing. The result was a collectible package that blended storytelling, shelf appeal, and functionality—inviting Harry Potter fans to bring a touch of magic into the kitchen while creating a memorable retail experience.

Designed in collaboration with McCormick & Company's in-house creative, marketing, and production teams.

SERVICES PROVIDED
Brand Strategy & Positioning
Consumer Packaged Goods (CPG)
Leadership Vision Interpretation
Cross-Functional Alignment
Brand Guidelines Interpretation
Consumer Insights
Competitive Audits
Category Analysis
Packaging Architecture
Brand Identity
Visual Identity
Photography Art Direction
Packaging Innovation
Structural Design
Information Hierarchy
Digital Shelf Strategy
Omnichannel Strategy
Regulatory Compliance
Retailer Adaptation
Packaging Prototyping
Artwork & Prepress
Mechanical Production
Print Production
Production Oversight
SKU Extension
Post-Launch Evaluation

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.