To celebrate 25 Years of Magic, McCormick collaborated with Warner Bros. Entertainment Inc. to create a limited-edition collection of finishing sugars inspired by iconic treats from the beloved series. The challenge was to design a shelf-ready multipack that captured the wonder of the Wizarding World while clearly showcasing and differentiating three distinct flavors.

The packaging strategy showcases iconic Harry Potter brand assets, magical food photography, along with a strategically designed die-cut window on the principal display panel (PDP), allowing consumers to see the individual flavor containers while reinforcing flavor differentiation at shelf. By balancing brand guidelines, licensed property requirements, and retail considerations, the design delivered strong visual impact and enhanced product discoverability in-store.

From concept refinement through final production, press-ready artwork and production mechanicals were carefully built ensuring seamless execution across packaging manufacturing. The result was a collectible package that blended storytelling, shelf appeal, and functionality—inviting Harry Potter fans to bring a touch of magic into the kitchen while creating a memorable retail experience.

Designed in collaboration with McCormick and Company's in-house creative team.

SERVICES PROVIDED
• Brand Guidelines Interpretation
• Consumer Package Goods (CPG)
• Cross-functional Alignment
• Digital Shelf
• Graphic Design
• Label Design
• Leadership Vision Interpretation
• Mechanical Production (Technical)
• Package Design
• Product Benefit Enhancement
• Product Branding
• Retail Engagement Design
• Retail Packaging
• Shopper Marketing
• Value Visualization

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