The Grinnell branding program establishes a unified brand strategy across its two core divisions, Paving Stones and Recycling. A strategic brand architecture defines the relationship between the divisions, creating a cohesive identity system that strengthens brand recognition while maintaining clarity across business units. The program extends this unified approach across a comprehensive trademark family, fleet graphics, pallet packaging, and contractor-focused merchandising. Together, these touchpoints create a consistent brand experience, reinforce Grinnell’s market presence, and strengthen connections with key audiences.

SERVICES PROVIDED
• Brand Architecture
• Brand Discovery
• Brand Imagery
• Brand Positioning
• Business Communication System
• Competitive Audit
• Consumer Promotion Design
• Corporate Communications
• Corporate Identity System
• Graphic Design
• Guidelines
• Key Messaging
• Material Sourcing
• Mechanical Production (Technical)
• Merchandise & Apparel
• Print Management
• Standards Development
• Strategic Marketing Initiatives
• Tagline
• Vehicle Wrap and Graphic Application
• Vendor Sourcing & Management
• Visual Identity System

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.