The Haka brand launch positioned the clothing line at the intersection of Māori heritage and New Zealand’s broader sports culture, translating a spirit of competition, resilience, and performance into a distinctive brand program. The launch campaign spanned full-page and quarter-page consecutive trade advertisements, a dedicated trade microsite, and a consumer-facing launch ad, building awareness and establishing a compelling market presence.

The visual identity drew inspiration from the power and ritual of the traditional Haka dance and the graphic language of ancient Māori art, reinterpreted through a contemporary lens. This cultural foundation was paired with dynamic imagery of rugby athletes and parkour practitioners, connecting the discipline, agility, and physical expression of sport with the brand’s performance-driven ethos. The resulting art direction created a bold, culturally rooted brand expression that bridged tradition and modern athleticism.

SERVICES PROVIDED
• Brand Discovery
• Brand Imagery
• Brand Positioning
• Brand Story
• Brand Strategy
• Competitive Audit
• Consumer Promotion Design
• Digital Marketing
• Event & Tradeshow Ideas
• Go-to-Market Strategy
• Graphic Design
• Ideation
• Illustration
• Key Messaging
• Launch Campaign
• Launch Ideas
• Launch Planning
• Mechanical Production (Technical)
• Mechanical Supervision
• Merchandise & Apparel
• Photo Direction
• Print Advertising & Production
• Print Communication
• Print Management
• Strategic Marketing Initiatives
• Strategic Planning
• User Interface
• Web Design

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.