Blair Corporation, a direct-to-consumer catalog and multichannel retailer, launched Allegheny Trail Apparel as a wholesale brand targeting the outdoor apparel market. The challenge was to communicate the brand’s high profit margins to outdoor apparel retailers. To make Allegheny Trail stand out, we created “He’s/She’s Cheap. We're Cheaper,” a campaign featuring stories of eccentric penny-pinchers to drive home the idea of extreme frugality.

“Allegheny Trail was part of a venture in order to produce an outdoor brand that actually was headquartered in the Empire State building in New York. We were very successful and grew to a $30 million business in 18 months thanks to this type of advertising.”

— Richard (Dick) Holcombe

SERVICES PROVIDED
• Advertising & Brand Content
• Asset Development
• Audience Segmentation
• Brand Discovery
• Brand Imagery
• Brand Positioning
• Brand Story
• Category Analysis
• Competitive Audit
• Go-to-Market Strategy
• Graphic Design
• Ideation
• Key Messaging
• Launch Campaign
• Launch Ideas
• Launch Planning
• Mechanical Production (Technical)
• Mechanical Supervision
• Online Advertising
• Online Advertising Production
• Opportunity Mapping
• Photo Direction
• Print Advertising
• Print Advertising Production
• Print & Online Campaigns
• Print Communication
• Print Management
• Tagline

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.