As a leader in lacrosse, field hockey, and ice hockey equipment, STX develops product lines engineered to support a wide range of player preferences and performance goals. The branding strategy centered on visually communicating the unique performance attributes of each product while maintaining a cohesive and highly recognizable STX presence both in-store and on the field. Supporting marketing initiatives included product catalogs, studio and on-location photography, and a range of trade advertising materials.

SERVICES PROVIDED
• Brand Imagery
• Brand Positioning
• Brand Story
• Brand Strategy
• Catalog Design
• Category Analysis
• Competitive Audit
• Consumer Product Illustration
• Graphic Design
• Ideation & Prototyping
• Illustration
• In-store (retail engagement design)
• Key Messaging
• Mechanical Production (Technical)
• Mechanical Supervision
• Merchandise & Apparel
• Package Design & Systems
• Photo Direction
• Press Supervision
• Print Communication
• Print Management
• Product Positioning
• Strategic Planning

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.