AAF ADDY Awards | Best of Show
A disaster relief poster created by Greg Bennett for the So-Cal Fire Project has been recognized as Best of Show in the 2009 Baltimore Advertising Awards. The ADDY Awards are the world's largest advertising competition with more than 60,000 entries annually. In addition to Best of Show, we were also presented with five additional ADDY awards.
The So-Cal Wildfire Project was a collaborative effort by the design community to help effect change through our work. Signed and numbered, limited-edition projects were donated by designers and the sold to benefit the victims of the fires. All funds raised went directly to the Salvation Army, for the California Wildfire Fund.
ABOUT OUR PROJECT
Brighter Days Ahead was created to commemorate those affected by the southern California wildfires. The destruction of the wildfires is portrayed by physically making, photographing and then compositing various textures such as burnt paper, water stains, ash and grit. These elements are juxtaposed with beautiful illustrations of life occurring all around them. The beauty lies in the fact that life carries on. Even the scorched tree shows signs of new life through it’s sprouting buds. The text sprinkled throughout the poster are facts regarding the wildfires.
ABOUT THE AAF ADDY AWARDS
The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. It’s quite an honor to be part of the judging process for one of the industry's most respected competitions.
Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 15 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a national ADDY.
For further information, please visit: aaf.org