Winters Performance Products has been engineering high-performance drivetrain components for the racing and automotive industries since the mid-1950s. From the racetrack to the street, the company is recognized for its commitment to quality, innovation, and performance.

Winters partnered with Cut Once to strategize, design, and develop a comprehensive digital experience that strengthens its online presence and connects customers, dealers, and performance enthusiasts with its products and expertise. The project included content strategy, audience segmentation, dealer locator functionality, and knowledge base tools, alongside a robust e-commerce platform featuring inventory management, Stripe payment integration, sales reporting, transactional emails, and flexible shipping options.

The result is a unified digital platform that enhances product discovery, streamlines online sales, and supports Winters’ continued growth across the performance automotive market.

SERVICES PROVIDED
• Audience Segmentation
• Brand Imagery
• Competitive Audit
• Content Management System (CMS)
• E-mail Transaction Functionality
• Ecommerce Store Development
• Illustration
• Inventory Tracking
• Photography Art Direction
• Sales Reporting
• Strategic Planning
• User Interface Design
• Website Design and Development

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by our email form to start the conversation.