Cholula is the delicious result of a generations-old recipe and rich Mexican heritage. This product line extension was developed to launch Cholula Extra Hot Salsa. The scope of work included adapting the core brand identity into a new retail label concept, leveraging current market color strategies to reinforce flavor differentiation while enhancing shelf impact in-store, and producing press-ready artwork delivered as final production mechanical.

A unique design challenge for this initiative involved a thoughtful reassessment of how to blend the beloved La Chila artwork, a core brand equity, with the the new black label. The final design balances brand consistency with clear flavor hierarchy within the product line, creating a seamless yet differentiated extension across the portfolio.

Designed in collaboration with McCormick and Company's in-house creative team.

SERVICES PROVIDED
• Competitive Audit
• Consumer Package Goods (CPG)
• Cross-functional Alignment
• Digital Shelf
• Graphic Design
• Label Design
• Leadership Vision Interpretation
• Market Tread Research
• Mechanical Production (Technical)
• Package Design
• Product Benefit Enhancement
• Product Branding
• Retail Engagement Design
• Shopper Marketing
• Stakeholder Interviews
• Value Visualization

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.