Designed by Cut Once: Reach to Recovery

Designed by Cut Once: Reach to Recovery International

Reach to Recovery International is an independent non-profit organization that unites breast cancer support organizations throughout the world to help them raise awareness and understanding in their own communities, develop and operate support programs, and advocate for improved screening and treatments.

RRI partnered with Cut Once to create a fundraising campaign to help raise awareness of the organization’s purpose and mission. Breast cancer knows no boundaries, and neither should access to quality screening, treatment, and supportive care communicates the essence of the organization. Breast cancer is the same in every language.

Cut Once also led the transition the management of RRIs’ digital marketing materials from Cancer Council Queensland (CCQ) to an organization based out of Baltimore. The project scope included a full, as-is migration of the Reach to Recovery International website from the CCQ servers—along with domain name transfer, mailing list contacts transfer, and much more. Ongoing services include digital marketing support and specialty projects such as fundraising campaign development.

SERVICES PROVIDED
Campaign messaging
Digital marketing transition planning and strategy
Hosting partner research and setup
Domain name transfer
Fundraising
Website content updates
Website backup partner research and setup
Website backup automation development
Email marketing partner research and setup
Email marketing template development
Email marketing mailing list contacts transfer
G Suite setup (to maintain brand consistency for all email accounts and groups)
YouTube channel migration
YouTube channel branding
Video optimization and upload

CLIENT TESTIMONIAL
"Cut Once is a consummate creative partner that listened to our needs and delivered solutions that exceeded our project goals and expectations. Greg Bennett and his team handled an extremely complicated migration of RRI's website from its previous administrators in Queensland to a new team in the Baltimore area. They provided outstanding work at a reasonable price, kept us updated and informed through every step of the process, and completed the work ahead of schedule. We definitely made the right choice in selecting Cut Once for the project, and look forward to a long working relationship with Greg and his team."

— Cathy Brice Hirsch, President, Reach to Recovery International, Inc.

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

Cut Once Archives: Hurricane Katrina Fundraising

Cut Once Archives: Hurricane Katrina Fundraising

The Hurricane Poster Project was an international collaboration of artists and designers to raise funds for the victims of Hurricane Katrina. Each participant was asked to design and produce a poster depicting their feelings about the events following Hurricane Katrina. The donated posters were then sold online to benefit the victims of Hurricane Katrina.

This poster, created by Greg Bennett, commemorates those affected by the hurricane and portrays the destruction with a photographic composition of textures (water beads, stains, mold and grit) emphasized by various symbols including a voodoo doll, skull, wings, and distressed typography. The text sprinkled throughout the poster is facts relating to the hurricane. 

For further information, please visit: www.CutOnceDesign.com

#hurricanekatrina #katrina #fundraising #americanredcross #graphicdesign#cutonce

The Photography of Michael Grecco

A Few Words From Michael...

The life moments I treasure most are those spent with family, friends and fellow photographers. I celebrate the passions that burn within each of us, and I love collaborating with creative savants. I am passionate about all things “art,” especially fine art and the art of photography.

Having been dubbed "A Master of Light” by my peers, I admit to a fascination with light and its effect in the photographs I take. I’ve studying and played with light for decades, and it continues to captivate me. I find magic in its qualities. I love "molding" light to create a shot that immortalizes a specific moment and induces an emotion. A reaction.

Though my work as a professional photographer has won its share of awards, it's not the accolades I'm after. It's the impact – on a society, on a community, on a career, on a person. I love the field of professional photography. I love the way we see things, what we capture and the impact a photograph can have on culture, to a generation, to a point of time in history.

I have no reason to hoard trade secrets. I love sharing knowledge and positive energy. I enjoy fostering the pursuit of creative excellence in fellow photographers. I love the commercial photography industry.

As a Hasselblad Master, I speak at various conferences around the world, sharing my insights, conceptual visions, and directorial methods. It’s an honor to travel internationally to teach seminars or facilitate workshops designed to inspire photographers. My aim is to challenge their study, give them something new to ponder and inspire them to push their abilities and their creativity to new levels.

To further serve the creative community, I've published several books to share what I've learned along the way, focusing on my signature lighting techniques and the conceptual approach I bring to my work.

I go out every day with the intention of breaking visual rules and creating evocative, cinematic images that inspire. Let’s connect for a light-bending, photo adventure together!

Michael Grecco

For further information, please visit: michaelgrecco.com

#photography #artdirection @michaelgrecco @michaelgreccophotography

Designed by Cut Once: PA College Magazine

Designed by Cut Once: PA College Magazine: Summer 2019

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once continues to produce publication, ensuring consistency across technical design layout, story ideation, imagery development, budget management, production, strategic planning, and more.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.