Cut Once Archives: Hurricane Katrina Fundraising

Cut Once Archives: Hurricane Katrina Fundraising

The Hurricane Poster Project was an international collaboration of artists and designers to raise funds for the victims of Hurricane Katrina. Each participant was asked to design and produce a poster depicting their feelings about the events following Hurricane Katrina. The donated posters were then sold online to benefit the victims of Hurricane Katrina.

This poster, created by Greg Bennett, commemorates those affected by the hurricane and portrays the destruction with a photographic composition of textures (water beads, stains, mold and grit) emphasized by various symbols including a voodoo doll, skull, wings, and distressed typography. The text sprinkled throughout the poster is facts relating to the hurricane. 

For further information, please visit: www.CutOnceDesign.com

#hurricanekatrina #katrina #fundraising #americanredcross #graphicdesign#cutonce

The Photography of Michael Grecco

A Few Words From Michael...

The life moments I treasure most are those spent with family, friends and fellow photographers. I celebrate the passions that burn within each of us, and I love collaborating with creative savants. I am passionate about all things “art,” especially fine art and the art of photography.

Having been dubbed "A Master of Light” by my peers, I admit to a fascination with light and its effect in the photographs I take. I’ve studying and played with light for decades, and it continues to captivate me. I find magic in its qualities. I love "molding" light to create a shot that immortalizes a specific moment and induces an emotion. A reaction.

Though my work as a professional photographer has won its share of awards, it's not the accolades I'm after. It's the impact – on a society, on a community, on a career, on a person. I love the field of professional photography. I love the way we see things, what we capture and the impact a photograph can have on culture, to a generation, to a point of time in history.

I have no reason to hoard trade secrets. I love sharing knowledge and positive energy. I enjoy fostering the pursuit of creative excellence in fellow photographers. I love the commercial photography industry.

As a Hasselblad Master, I speak at various conferences around the world, sharing my insights, conceptual visions, and directorial methods. It’s an honor to travel internationally to teach seminars or facilitate workshops designed to inspire photographers. My aim is to challenge their study, give them something new to ponder and inspire them to push their abilities and their creativity to new levels.

To further serve the creative community, I've published several books to share what I've learned along the way, focusing on my signature lighting techniques and the conceptual approach I bring to my work.

I go out every day with the intention of breaking visual rules and creating evocative, cinematic images that inspire. Let’s connect for a light-bending, photo adventure together!

Michael Grecco

For further information, please visit: michaelgrecco.com

#photography #artdirection @michaelgrecco @michaelgreccophotography

Designed by Cut Once: PA College Magazine

Designed by Cut Once: PA College Magazine: Summer 2019

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once continues to produce publication, ensuring consistency across technical design layout, story ideation, imagery development, budget management, production, strategic planning, and more.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

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The Book Jacket Design of Chip Kidd

The Book Jacket Design of Chip Kidd

Chip Kidd is an award-winning graphic designer and writer in New York. His groundbreaking book jacket designs for Alfred A. Knopf have elevated the form for close to three decades. He’s worked with hundreds of writers, including John Updike, Katharine Hepburn, Cormac McCarthy, Henry Louis Gates Jr., James Ellroy, Karen Russell, Michael Crichton, David Sedaris, Sharon Olds, Orhan Pamuk, Paul Simon, Neil Gaiman, and Haruki Murakami. His first novel, The Cheese Monkeys, was a national bestseller. His most recent book, Go: A Kidd’s Guide to Graphic Design, is the first book to teach graphic design to children and has over 60,000 copies in print.

As an editor and art director for Pantheon Graphic novels, he’s worked with and published some of the very best cartoonists in the world, including Chris Ware, Art Spiegelman, Dan Clowes, David Mazzucchelli, Charles Burns, Michael Cho, and Alex Ross. He is the recipient of the National Design Award for Communications, and his TED Talk has been viewed over 1.6 million times.

For further information, please visit: chipkidd.com