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Cut Once | Branding and Design Co.

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(717) 841-0400
Cut Once | Branding and Design Co.

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Cut Once | Branding and Design Co.

  • ABOUT
  • WORK
    • Harvard University Event Branding
    • Penn-Mar Human Services Organization Rebrand
    • Retail Design and Product Branding
    • WellSpan Health Strategic Reporting
    • Logos, Wordmarks, and Iconography
    • Johns Hopkins Engineering Strategic Reporting
    • Houck Brand Communications
    • STX Advertising, Product Branding, and Product Catalogs
    • Advertising
    • Green Analytics Brand Identity
    • Winters Performance Products Ecommerce Website
    • Apparel Design
    • University of Maryland BWMC Event Branding
    • Chimiver Shopify Website Design and Development
    • Photography
    • Earth Shoes Retail Catalogs, Photography, and Product Logos
    • New project to discuss? We're ready!
    • Brethren Village Brand Refresh
    • Inu Salon & Spa Brand Identity
    • Members 1st FCU Marketing Communications
    • PA College of Health Sciences Editorial Redesign
    • Grinnell Paving Stones Brand Identity
    • The Women’s Board of The Johns Hopkins Hospital Fundraising Strategy
    • Johns Hopkins University Editorial Design
    • Haka Apparel Brand Launch
    • ADVANCE Program Launch
    • Cut Once Notes of Gratitude 2020 Edition
    • PA College of Health Sciences Editorial Design
    • Knowledge SUCCESS Program Launch
    • Design for Democracy Awareness Advertising
    • The Counter Corps Brand Identity
    • Websites, Applications, and Video Animation
    • Powerhouse Interior Design Advertising
    • Apparition Studio Brand Identity
    • Johns Hopkins University Editorial Design
    • Veterans Day Memorial Signage
    • Reach to Recovery Awareness and Fundraising
    • Cut Once Notes of Gratitude 2019 Edition
    • Garden Spot Village Awareness Advertising
    • PA College of Health Sciences Editorial Services
    • Little Piggy Catering Brand Identity
    • Allegheny Trail Advertising
    • The Hormone Foundation Website Design
    • Acacia Creations Consumer Packaging
    • HotFoot Management Systems Brand Identity
    • Fallingwater Photography
    • Dolfin Swimwear Branding and Packaging Design
    • Johns Hopkins University Editorial Design
    • PA College of Health Sciences Editorial Services
    • White Pine Paving Photography
    • Johns Hopkins University Editorial Design
    • USS Arizona Memorial Photography
    • Penn-Mar Human Services Employer Recruitment and Retainment Marketing
    • Star-Spangled Spectacular Exhibition
    • Urban Forest Project Exhibition
    • Academy for Educational Development (AED) Fundraising
    • PA College of Health Sciences Editorial Services
    • California Wildfires Fundraising
    • Johns Hopkins University Editorial Design
    • Rehoboth Film Festival Event Branding
    • Good 50x70 Exhibition
    • Hurricane Katrina Fundraising
    • AIGA Event Promotion
    • PA College of Health Sciences Editorial Services
    • Penn-Mar Human Services Annual Report 2020
    • The Art Institutes Event Promotion
    • Introducing Oliver Birth Announcement
    • Johns Hopkins University Editorial Services
    • Baby Bennett Shower Invitation
    • Bat Mitzvah Event Branding
    • Johns Hopkins University Editorial Services
    • PA College of Health Sciences Editorial Services
    • The Slinky Photography
    • Haiti Earthquake Fundraising
    • Johns Hopkins University Editorial Services
    • The Haines Shoe House Photography
    • Cut Once Recruitment Poster
    • Johns Hopkins University Editorial Services
    • PA College of Health Sciences Editorial Services
    • Johns Hopkins University Editorial Services
    • PA College of Health Sciences Editorial Services
    • Johns Hopkins University Editorial Services
    • Johns Hopkins University Editorial Services
    • Johns Hopkins University Editorial Services
    • Johns Hopkins University Editorial Services
  • AWARDS
    • San Francisco Museum of Modern Art | Exhibition
    • REBRAND | Spotlight Feature
    • AAF Addy Awards | 49 Awards
    • Graphis Design Annual | Award of Excellence
    • CASE Editors Forum | Speaking Engagement
    • CBS Sunday Morning | Broadcast Feature
    • UCDA Design Competition | Award of Excellence
    • Fingerprint: No.2 | Published
    • Art Directors Club | Judging Engagement
    • BICeBé Biennial | Exhibition
    • Behance | Feature
    • Moscow Global Biennale of Graphic Design | Award
    • China International Poster Biennial | 2 Awards
    • Graphis Social&Political Protest Posters | Gold Award
    • Communication Arts | Feature
    • co2 Biennial | Exhibition
    • Samford University | Permanent Collection
    • Print Magazine Regional Design Annual | 7 Awards
    • Design: Logo | Published
    • VINEUM Bodensee | Exhibition
    • Arizona State University | Exhibition
    • American Advertising Awards | Judging Engagement
    • Graphis Poster Annual 2011 | Gold Award
    • Communication Arts | Feature
    • Design: Type | Published
    • Haiti Earthquake | Disaster Relief
    • California Wildfires | Disaster Relief
    • Good 50x70 Anthology | Shortlisted, Exhibited, & Published
    • Designing for the Greater Good | Published
    • Graphis Poster Annual '08/'09 | Silver Award
    • Exploring Typography | Published
    • Signs of the Times | Exhibition
    • Impressive by Gestalten | Published
    • Star-Spangled 200 | Exhibition & Award
    • The Beauty of Letterpress | Feature
    • AAF ADDY Awards | Best of Show
    • UCDA Campus Violence Exhibition | Awareness
    • Graphis Poster Annual 2007 | Platinum Award
    • Urban Forest Project | Exhibit
    • Best of Business Card Design 9 | Published
    • Letterhead + Logo Design 12 | Published
    • Good50x70 | Exhibition
    • Adweek | Feature
    • HOW Intl Design Annual | 3 Awards
    • AAF ADDY Awards | District 2 Gold Award
    • Celebration Graphics Sourcebook | Published
    • Academy for Educational Development | Commission
    • AIGA Fifty Biennial | Gold Award
    • FPO: For Print Only | Features
    • Really Good Logos Explained | Published
    • Graphis Poster Annual 2006 | Silver Award
  • NEWS
  • CONTACT

Editorial Design Process Sneak Peek

May 15, 2019 Greg Bennett
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Behind the scenes with illustrator Tracy Walker

Tracy Walker is a Canadian illustrator, designer and artist. Her work has appeared in the pages of the New York Times; on food packaging, wine labels, and tissue boxes; she’s illustrated award-winning stamps for Canada Post; designed logos, and has worked with an impressive list of clients.

Cut Once supports the ongoing editorial, design, and art direction needs for Johns Hopkins University and Pennsylvania College of Health Sciences. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.

CLIENT TESTIMONIALS
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and  original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude.

— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

NEW PROJECT TO DISCUSS?
We're ready to talk through a customized project scope to fit your budget and schedule. Not sure about the best way to engage? We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move your brand forward. Contact us at (717) 841-0400 or by email to start the conversation.

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Two Decades of Marks, Symbols and Logotypes

May 7, 2019 Greg Bennett

An edited selection featuring some of the logos our founder Greg Bennett has designed over the past two decades.

#design #graphicdesign #identity #brandidentity #education #healthcare #apparel #footwear #outdoor #sportinggoods #cutonce #cutoncedesign #measuretwicecutonce

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The Photography of Timothy Archibald

April 24, 2019 Greg Bennett
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The Photography of Timothy Archibald

Timothy Archibald is the photographer agencies call to make empathetic photographs of things that are a little bit different, a little bit curious. Human, humorous and sometimes subversive, these qualities seem to surface in every project he takes on.

Tim was fortunate to discover photography as a teenager. At that time photography was this license to meet people and enter worlds unlike his own. Having the power to enter other cultures different from the suburban world he lived in was a powerful tool for a kid to have.

After leaving school with a degree in Art, he began using this human curiosity to support himself. Photography allowed Tim to explore the subjects he was fascinated with: learn about them, humanize them, and view them with the full range of human emotions they deserved, in conjunction with a voice that was uniquely his own.

These same values come into play with what he's doing now. Over the past 15 years Tim's photographs have regularly been celebrated in Communication Arts Photography Annual, American Photography Annual and have been exhibited in places as wonderful as The Australian Centre for Photography, Zephyr Mannheim Gallery in Germany and Videotage in Hong Kong. But on the set, Tim and his crew are really not afraid to admit that they're total photo nerds who love what they do. And that love is infectious in every job they do.

For further information, please visit: timothyarchibald.com

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Redesigned by Cut Once: PA College Magazine

March 26, 2019 Greg Bennett
Research and Analysis

Research and Analysis

Research and Analysis

Research and Analysis

Client Feedback

Client Feedback

Masthead Exploration

Masthead Exploration

Before and After Covers

Before and After Covers

Photography and Illustration Direction

Photography and Illustration Direction

Photo Shoot Planning and Management

Photo Shoot Planning and Management

Photo Shoot Planning and Management

Photo Shoot Planning and Management

Photo Shoot Planning and Management

Photo Shoot Planning and Management

Photo Shoot Planning and Management

Photo Shoot Planning and Management

Conceptual Illustration

Conceptual Illustration

Conceptual Illustration

Conceptual Illustration

Conceptual Illustration

Conceptual Illustration

Style Guide

Style Guide

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Spring 2019 (Launch Issue of Redesign)

Redesigned by Cut Once: PA College of Health Sciences Magazine

Now part of Penn Medicine, Pennsylvania College of Health Sciences is South Central Pennsylvania’s only college focused exclusively on health sciences, with more than two dozen academic programs serving 1,700+ students. Throughout the past century, PA College has grown from one nursing program with a handful of students to a thriving college offering more than 14 degree programs.

PA College launched inPractice magazine in 2014 with the aim of building connections with alumni and other stakeholders. Within a few years, the internal team realized the need to outsource the editorial production of each issue. College leaders turned to Cut Once to lead a redesign and re-thinking of the publication’s editorial structure and to assume ongoing editorial management.

PA College partnered with Cut Once to raise the college’s institutional profile within the region and beyond, by showcasing the College’s “unparalleled” curricular offerings (in both nursing and health science programs) and its commitment to student-centered learning. To achieve this mission, we led the redesign of inPractice, Pennsylvania College of Health Sciences magazine. The newly conceived magazine, which debuted in Spring 2019, is now re-branded as PA College: Pennsylvania College of Health Sciences Magazine.

Cut Once continues to produce publication, ensuring consistency across technical design layout, story ideation, imagery development, budget management, production, strategic planning, and more.

SERVICES PROVIDED
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Mechanical Production
Online Asset Preparation
Print Communication
Printing/Production Management
Strategic Marketing Initiatives
Strategic Planning
Vendor Sourcing and Management

CLIENT TESTIMONIAL
Given limited staffing resources and full plates in our office, we recently decided to partner with Greg Bennett and Cut Once to provide assistance with and management of the production of our College’s magazine. In addition, he and his team helped us with a total overhaul of the publication that included a new name for the piece, masthead, and strategizing a new editorial blueprint for the content.

We have been thrilled with the results so far and how easy it is to work with Cut Once. Everyone here at the College loves the new look and content and they feel that we’ve really elevated the piece to a whole new level. Cut Once definitely brings a lot of knowledge and experience to the table as well as a very strategic and structured approach to the magazine. We look forward to continuing our partnership with Cut Once on our College’s most important communication tool.

— Wendell Esbenshade, Director of Marketing and Communications, Pennsylvania College of Health Sciences

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