We are a passionate team committed to helping our clients communicate more effectively.

We know individual project goals, requirements, and deliverables help define the team for any project. For this reason, our project teams are assembled as needed, to bring together the most appropriate skills and insights necessary to deliver the strongest return on investment for our clients.



greg bennett

Founder, Creative Director

As principal of Cut Once, Greg Bennett works closely with the firms clients to identify opportunities, overcome challenges, and get the marketing results they seek. He brings over 20 years of strong design leadership to the firm and has extensive knowledge in all aspects of brand development, including brand strategy, design, implementation, and ongoing brand management. Greg and his team specialize in identity, editorial, environmental, packaging, website, and communication design.

Out of the office, Greg has spoken on publication design at the Council for Advancement and Support of Education (CASE) Editors Forum, and on brand design at the Art Directors Club of Houston. He has served on several respected award juries, including the American Advertising Awards and Art Directors Club Annual Show. Greg's work has also caught the eye of Obama for America, CBS News, and the San Francisco Museum of Modern Art (SFMOMA).


sue de pasquale

Consulting Editor

Sue De Pasquale is an award-winning editor who specializes in fresh strategies for college and university magazines. She has been involved in the creation and/or re-launch of more than a dozen college/university magazines.

During the 12 years she spent as editor of Johns Hopkins Magazine, the magazine won numerous gold medals from CASE for staff writing, best articles, and overall excellence. Currently editor of Hopkins Medicine magazine, Sue also serves as an editorial consultant for a broad variety of colleges, universities, and non-profit organizations.


melissa franko

Consulting Brand/Marketing Strategist

Melissa is a brand and marketing professional with 20 years of experience developing strong internal and external brand recognition, leading marketing campaigns, planning and executing advertising, public relations and promotional campaigns to achieve company strategic objectives, as well as managing agency/client relationships.

Varied industry experience from international food brands and chemistry companies to local start-ups and regional electrical contractors. Melissa's specialties range from deep-dive research to fully-integrated campaign development and execution.