We are an ambitious team committed to helping our clients communicate more effectively.
At Cut Once, we know individual business growth opportunities help define the team for any project. For this reason, our project teams are assembled as needed, to bring together the most appropriate skills and insights necessary to deliver the strongest return on investment for our clients. Our structure is scalable to work with organizations of all sizes and projects of any scale.
Principal, Creative Director
Cut Once, Inc.
As principal of Cut Once, Greg works closely with the firm's clients to develop marketing strategies and build brands for organizations ranging in size from small nonprofits and associations to large corporations and educational institutions. He brings over 20 years of strong design leadership to the firm and has extensive knowledge in all aspects of brand development, including brand discovery, positioning, design, web development, implementation, optimization, and stewardship. Greg and his team specialize in the design of large-scale corporate and institutional marketing programs, awareness campaigns, integrated branding programs, graphic identity systems, publications, websites, branded events, retail environments, and packaging systems.
Prior to founding Cut Once, Greg dedicated nearly two decades of his professional career to completing hundreds of branding and marketing design projects for a broad range of clients and sectors. He has spoken on publication design at the Council for Advancement and Support of Education (CASE) Editors Forum, and on brand design at the Art Directors Club of Houston. Greg's work has been recognized by the San Francisco Museum of Modern Art, Obama for America, CBS News, Graphis, Communication Arts, AIGA, UCDA, and The Dieline. Selected works have been chosen for exhibition in Bolivia, China, Italy, Germany, Russia, and many cities throughout the United States.
sue de pasquale
Strategic Consultant, Writer and Editor
Sue De Pasquale is an award-winning editor who specializes in fresh strategies for college and university magazines. She has been involved in the creation and/or re-launch of more than a dozen college/university magazines.
During the 12 years she spent as editor of Johns Hopkins Magazine, the magazine won numerous gold medals from CASE for staff writing, best articles, and overall excellence. Currently editor of Hopkins Medicine magazine, Sue also serves as an editorial consultant for a broad variety of colleges, universities, and non-profit organizations.
Strategic Consultant, Brand and Marketing Strategist
Melissa Franko is a brand and marketing professional with 20 years of experience developing strong internal and external brand recognition, leading marketing campaigns, planning and executing advertising, public relations and promotional campaigns to achieve company strategic objectives, as well as managing agency/client relationships.
Varied industry experience from international food brands and chemistry companies to local start-ups and regional electrical contractors. Melissa's specialties range from deep-dive research to fully-integrated campaign development and execution.
MJ Watkins, IV
Strategic Consultant, Web Development
As a senior web developer, MJ utilizes 15 years of experience to work through every facet of building digital projects. This includes websites, web-based applications, and e-mail marketing templates, among other digital marketing projects. His concept through completion ability has allowed him to set up LAMP-stack environments building out front-end components and integrating them with back-end database(s) and content management systems.
MJ’s varied client experience—has not only further enhanced his overall design and development skills, but it has also allowed him to refine his knowledge in the areas of project and process management—from the trending movement towards agile workflows, to setting development standards and managing team capacity and project workflow and timelines. MJ has been involved in every aspect of web/digital projects from concept and wireframe design to launch and release planning.