With a circulation of 45,000, JHU Engineering showcases the leadership and global impact of the Johns Hopkins Whiting School faculty, students and alumni as they innovate to solve challenging societal problems. The editorial team does this by sharing stories about their educational activities, groundbreaking research, translational work, and accomplishments.
Cut Once supports the ongoing editorial, design, and art direction needs for JHU Engineering. This includes strategic planning, department and feature story ideation, art budget negotiation and management, illustration and photography development, technical design layout, printing/production management, online asset preparation, and vendor sourcing and management.
Art Budget Negotiation and Management
Department and Feature Story Ideation
Design Layout (Technical)
Illustration and Photography Development
Online Asset Preparation
Strategic Marketing Initiatives
Vendor Sourcing and Management
Greg Bennett and his team at Cut Once take the time to dig deep and come up with inventive and original approaches that make an impact and that show a real understanding of the content and of our goals. His dedication to understanding our needs, the needs of our audiences, and the subject matter we cover, has resulted in a magazine that is engaging, effective, and that reflects the quality and reputation of our school. Cut Once never approaches a new magazine issue—or even an article—with a one-size-fits-all attitude. Beyond the magazine design process, Cut Once also provides a full complement of services, including expertise in editorial oversight and management of production and our digital content, that have enabled us to streamline our projects and processes while creating cohesive and effective communications.
— Abby Lattes, Director of Marketing and Communications at Johns Hopkins University
NEW PROJECT TO DISCUSS?
We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move forward. Contact Greg Bennett at (717) 683-5712 or by email to start the conversation.