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Cut Once — Branding & Strategic Design Firm – (717) 683-5712

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(717) 683-5712
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Cut Once — Branding & Strategic Design Firm – (717) 683-5712

  • About
  • Work
    • JHU Engineering | Editorial
    • STX | Advertising, Product Branding, Packaging, Photo Direction
    • Fundraising and Awareness Advertising
    • Grinnell | Branding, Corporate Identity, Messaging, Photo Direction
    • Penn-Mar Human Services | Analysis & Research, Positioning Strategy, Brand Platform
    • Inu Salon & Spa | Brand Identity, Environmental Design, Signage, Consumer Website
    • Alliance for Cardiovascular Diagnostic and Treatment Innovation | Graphic Identity, Brand Imagery
    • The Counter Corps | Brand Identity, Product Branding, Animations, Email, Consumer Website
    • PA College of Health Sciences | Editorial
    • Earth Shoes | Branding, Messaging, Identity, Collateral
    • Logos, Symbols, Identifiers
    • Haka Apparel | Advertising, Branding, Website, Photo Direction
    • Reach to Recovery International | Digital Marketing, Fundraising, Messaging, Photo Direction
    • Allegheny Trail | Advertising, Messaging, Collateral, Photo Direction
    • Acacia Creations | Packaging, Photo Direction
    • JHU Engineering | Editorial
    • Little Piggy Catering | Branding, Identity, Uniforms, Vehicles
    • HotFoot Technology | Branding, Exhibit Design, Photo Direction
    • Houck | Branding and Exhibit Design
    • Dolfin Swimwear | Branding, Packaging, Collateral
    • The Hormone Foundation | Website
    • Fallingwater | Photography
    • Therml Hair Care | Packaging
    • Apparition Studio | Branding, Identity, Event Materials, Website
    • White Pine Paving | Photography
    • JHU Engineering | Editorial
    • USS Arizona Memorial | Photography
    • Star-Spangled Spectacular | Exhibition
    • Urban Forest Project | Exhibition
    • Educational Development | Fundraising
    • California Wildfires | Fundraising
    • Rehoboth Film Festival | Event Branding
    • Hurricane Katrina | Fundraising
    • Good 50x70 | Exhibition
    • AIGA | Event Promotion
    • The Art Institutes | Event Posters
    • Oliver Bennett | Birth Announcement
    • Powerhouse Interior Design | Advertising
    • Design for Democracy | Awareness Posters
    • Baby Bennett | Shower Invitation
    • Bat Mitzvah | Event Branding
    • JHU Engineering | Editorial
    • The Slinky | Photography
    • Haiti Earthquake | Fundraising
    • The Haines Shoe House | Photography
  • Team
  • Press
    • San Francisco Museum of Modern Art | Exhibition
    • BICeBé 2017 | Exhibition
    • AAF Addy Awards | 44 Awards
    • co2 Biennial 2017 | Exhibition
    • CASE Editors Forum | Speaking Engagement
    • CBS Sunday Morning | Broadcast Feature
    • Design: Logo | Published
    • Moscow Global Biennale of Graphic Design | Award
    • Print Magazine Regional Design Annual | 7 Awards
    • China International Poster Biennial | 2 Awards
    • Graphis Social&Political | Gold Award
    • VINEUM Bodensee | Exhibition
    • Art Directors Club | Judging Engagement
    • Samford University | Permanent Collection
    • Communication Arts | Feature
    • Graphis Poster Annual | Gold Award
    • Arizona State University | Exhibition
    • American Advertising Awards | Judging Engagement
    • Communication Arts | Feature
    • Design: Type | Published
    • Haiti Earthquake | Disaster Relief
    • California Wildfires | Disaster Relief
    • Good 50x70 Anthology | Shortlisted, Exhibited, & Published
    • Fingerprint: No.2 | Published
    • Designing for the Greater Good | Published
    • Exploring Typography | Published
    • Signs of the Times | Exhibition
    • Impressive by Gestalten | Published
    • Star-Spangled 200 | Exhibition & Award
    • The Beauty of Letterpress | Feature
    • AAF ADDY Awards | Best of Show
    • Campus Violence | Awareness
    • Graphis Poster Annual | Platinum Award
    • Urban Forest Project | Exhibit
    • Best of Business Card Design 9 | Published
    • Letterhead + Logo Design 12 | Published
    • Good50x70 | Exhibition
    • Adweek | Feature
    • HOW Intl Design Annual | 3 Awards
    • AAF ADDY Awards | District 2 Gold Award
    • Celebration Graphics Sourcebook | Published
    • Graphis Poster Annual | Gold Award
    • Academy for Educational Development | Commission
    • AIGA Fifty Biennial | Gold Award
    • FPO: For Print Only | Features
    • Really Good Logos Explained | Published
  • Journal
  • Contact
Haka_Thumbnail.jpg

Haka Apparel | Advertising, Branding, Website, Photo Direction

Haka clothing was not only inspired by Maori, but by New Zealand's entire sport culture as well. It thrives on the challenge of competition and is driven by performance in every sense of the word. This brand launch campaign consists of both full-page and quarter-page consecutive trade print ads, trade microsite, and a consumer launch ad.

The art direction for the Haka brand look was draws on the traditional Haka dance and ancient Maori tribal art. The brand expression was brought to life by blending the Maori culture with modern day athletes playing Rugby and people engaging in Parkour (the art of moving). Parkour is a discipline where participants move along a path and negotiate varying obstacles while defying gravity.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Competitive Audit
Consumer Promotion Design
Digital Marketing
Event & Tradeshow Ideas
Go-to-Market Strategy
Graphic Design
Ideation
Illustration
Key Messaging
Launch Campaign
Launch Ideas
Launch Planning
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photo Direction
Print Advertising & Production
Print Communication
Print Management
Strategic Marketing Initiatives
Strategic Planning
User Interface
Web Design

NEW PROJECT TO DISCUSS?
We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move forward. Contact Greg Bennett at (717) 683-5712 or by email to start the conversation.

Haka Apparel | Advertising, Branding, Website, Photo Direction

Haka clothing was not only inspired by Maori, but by New Zealand's entire sport culture as well. It thrives on the challenge of competition and is driven by performance in every sense of the word. This brand launch campaign consists of both full-page and quarter-page consecutive trade print ads, trade microsite, and a consumer launch ad.

The art direction for the Haka brand look was draws on the traditional Haka dance and ancient Maori tribal art. The brand expression was brought to life by blending the Maori culture with modern day athletes playing Rugby and people engaging in Parkour (the art of moving). Parkour is a discipline where participants move along a path and negotiate varying obstacles while defying gravity.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Positioning
Brand Story
Brand Strategy
Competitive Audit
Consumer Promotion Design
Digital Marketing
Event & Tradeshow Ideas
Go-to-Market Strategy
Graphic Design
Ideation
Illustration
Key Messaging
Launch Campaign
Launch Ideas
Launch Planning
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photo Direction
Print Advertising & Production
Print Communication
Print Management
Strategic Marketing Initiatives
Strategic Planning
User Interface
Web Design

NEW PROJECT TO DISCUSS?
We offer short-term commitments in the form of individualized project audits which allow us to provide expert analysis and identify areas of opportunity to move forward. Contact Greg Bennett at (717) 683-5712 or by email to start the conversation.

 Full-page Ad

Full-page Ad

 Quarter-page Consecutive Ad

Quarter-page Consecutive Ad

HakaApparelProgram_7.jpg
 Website

Website

 Teaser Ad (United States)

Teaser Ad (United States)

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