Earth Footwear, a leader in the footwear industry in the '70s celebrated its revival from through a brand launch centered around the brand message of Different Like You. One of the key objectives was to position Earth as a modern lifestyle brand while drawing inspiration from it's legacy to fuel the brand's marketing initiatives. This was achieved by building an authentic asset library of photography driven by the storytelling thoughout Earth's Spring and Fall Consumer Catalogs as well as various other various marketing initiatives. Some of the other initiatives include brand artwork, various product line logos, and taglines which are used to support secondary product lines sold exclusively to select national retailers like JCPenney.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Management
Brand Photography Art Direction
Brand Positioning
Brand Story
Brand Strategy
Competitive Audit
Consumer Catalog Design
Corporate Communications
Go-to-Market Strategy
Graphic Design
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photographer Selection
Photography Usage Negotiation
Print Communication
Print Management

NEW PROJECT TO DISCUSS?
We offer short-term commitments in the form of consultations and individualized project audits, which are designed to quickly clarify your needs. Contact Greg Bennett at (717) 683-5712 or by email to start the conversation.

Designed while employed at Siquis