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Cut Once | Branding & Graphic Design Firm - (717) 683-5712 - Baltimore, Harrisburg, Philadelphia, York

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(717) 683-5712
Creative Partner for Ambitious Organizations

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Cut Once | Branding & Graphic Design Firm - (717) 683-5712 - Baltimore, Harrisburg, Philadelphia, York

  • About
  • Work
    • Johns Hopkins University | Editorial
    • STX | Advertising, Branding, Packaging, and Photo Direction
    • Grinnell | Branding, Identity, Messaging, and Photo Direction
    • The Counter Corps | Branding, Messaging, Identity, and Website
    • Acacia Creations | Packaging and Photo Direction
    • Earth Shoes | Branding, Messaging, Identity, and Collateral
    • Haka Apparel | Advertising, Branding, Website, and Photo Direction
    • Allegheny Trail | Advertising, Messaging, Collateral, and Photo Direction
    • Reach to Recovery | Website and Email Migration
    • Logos, Wordmarks, and Icons
    • Houck | Exhibit Design
    • Dolfin Swimwear | Branding, Packaging, and Collateral
    • HotFoot Technology | Branding, Exhibit Design, and Photo Direction
    • The Hormone Foundation | Website
    • Apparition Studio | Branding, Identity, Event Materials, and Website
    • Fallingwater | Photography
    • White Pine Paving | Photography
    • Therml Hair Care | Packaging
    • Rehoboth Film Festival | Event Branding
    • California Wildfires | Fundraising
    • Star-Spangled Spectacular | Event Promotion
    • Educational Development | Fundraising
    • Urban Forest Project | Outdoor
    • AIGA | Event Promotion
    • Good 50x70 | Awareness Posters
    • Hurricane Katrina | Fundraising
    • The Art Institutes | Event Posters
    • Oliver Bennett | Birth Announcement
    • Powerhouse Interior Design | Advertising
    • Campus Violence | Fundraising
    • Baby Bennett | Shower Invitation
    • Design for Democracy | Awareness Posters
    • Bat Mitzvah | Event Branding
    • The Slinky | Photography
    • Haiti Earthquake | Fundraising
  • Team
  • News
    • San Francisco Museum of Modern Art | Exhibition
    • BICeBé 2017 | Exhibition
    • CASE Editors Forum | Speaking Engagement
    • co2 Biennial 2017 | Exhibition
    • Art Directors Club | Judging Engagement
    • CBS Sunday Morning | Broadcast Feature
    • Design: Logo | Published
    • Print Magazine RDA | 7 Awards
    • American Advertising Awards | Judging Engagement
    • Graphis Social&Political | Gold Award
    • VINEUM Bodensee | Exhibition
    • China International Poster Biennial | 2 Awards
    • Samford University | Permanent Collection
    • Communication Arts | Exhibit
    • Arizona State University | Exhibition
    • Moscow Global Biennale of Graphic Design | Award
    • Graphis Poster Annual | Gold Award
    • Communication Arts | Exhibit
    • Design: Type | Published
    • Haiti Earthquake | Disaster Relief
    • California Wildfires | Disaster Relief
    • Good 50x70 Anthology | Shortlisted, Exhibited, & Published
    • Fingerprint: No.2 | Published
    • Designing for the Greater Good | Published
    • Exploring Typography | Published
    • Signs of the Times | Exhibition
    • Impressive by Gestalten | Published
    • Star-Spangled 200 | Exhibition & Award
    • The Beauty of Letterpress | Feature
    • AAF ADDY Awards | Best of Show
    • Campus Violence | Awareness
    • Graphis Poster Annual | Platinum Award
    • Urban Forest Project | Exhibit
    • Best of Business Card Design 9 | Published
    • Letterhead + Logo Design 12 | Published
    • Good50x70 | Exhibition
    • Adweek | Feature
    • HOW Intl Design Annual | 3 Awards
    • AAF ADDY Awards | District 2 Gold Award
    • Celebration Graphics Sourcebook | Published
    • Graphis Poster Annual | Gold Award
    • Academy for Educational Development | Commission
    • AIGA Fifty Biennial | Gold Award
    • FPO: For Print Only | Features
    • Really Good Logos Explained | Published
    • AAF Addy Awards | 39 Awards
  • Contact
EarthCatalog_Spring_Thumbnail.jpg

Earth Shoes | Branding, Messaging, Identity, and Collateral

Earth Footwear, a leader in the footwear industry in the '70s celebrated its revival from through a brand launch centered around the brand message of Different Like You. One of the key objectives was to position Earth as a modern lifestyle brand while drawing inspiration from it's legacy to fuel the brand's marketing initiatives. This was achieved by building an authentic asset library of photography driven by the storytelling thoughout Earth's Spring and Fall Consumer Catalogs as well as various other various marketing initiatives. Some of the other initiatives include brand artwork, various product line logos, and taglines which are used to support secondary product lines sold exclusively to select national retailers like JCPenney.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Management
Brand Photography Art Direction
Brand Positioning
Brand Story
Brand Strategy
Competitive Audit
Consumer Catalog Design
Corporate Communications
Go-to-Market Strategy
Graphic Design
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photographer Selection
Photography Usage Negotiation
Print Communication
Print Management

NEW PROJECT TO DISCUSS?
We offer short-term commitments in the form of consultations and individualized project audits, which are designed to quickly clarify your needs. Contact Greg Bennett at (717) 683-5712 or by email to start the conversation.

Earth Shoes | Branding, Messaging, Identity, and Collateral

Earth Footwear, a leader in the footwear industry in the '70s celebrated its revival from through a brand launch centered around the brand message of Different Like You. One of the key objectives was to position Earth as a modern lifestyle brand while drawing inspiration from it's legacy to fuel the brand's marketing initiatives. This was achieved by building an authentic asset library of photography driven by the storytelling thoughout Earth's Spring and Fall Consumer Catalogs as well as various other various marketing initiatives. Some of the other initiatives include brand artwork, various product line logos, and taglines which are used to support secondary product lines sold exclusively to select national retailers like JCPenney.

SERVICES PROVIDED
Brand Discovery
Brand Imagery
Brand Management
Brand Photography Art Direction
Brand Positioning
Brand Story
Brand Strategy
Competitive Audit
Consumer Catalog Design
Corporate Communications
Go-to-Market Strategy
Graphic Design
Illustration
Key Messaging
Mechanical Production (Technical)
Mechanical Supervision
Merchandise & Apparel
Photographer Selection
Photography Usage Negotiation
Print Communication
Print Management

NEW PROJECT TO DISCUSS?
We offer short-term commitments in the form of consultations and individualized project audits, which are designed to quickly clarify your needs. Contact Greg Bennett at (717) 683-5712 or by email to start the conversation.

 Spring Consumer Catalog

Spring Consumer Catalog

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 Earth Origins Footwear: Brand Mark

Earth Origins Footwear: Brand Mark

 Nature Trails Footwear: Brand Mark

Nature Trails Footwear: Brand Mark

 Earth Footwear: Graphic Identifier

Earth Footwear: Graphic Identifier

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