Blair Corporation, a consumer direct catalog company launched Allegheny Trail Apparel as a wholesale entity targeting the outdoor clothing market. The challenge was to convey a high profit margin to the outdoor apparel trade market. In order to get Allegheny Trail noticed, I created "He's/She's Cheap, We're Cheaper", a campaign which focused on the stories of eccentric penny pinchers to reinforce the concept of cheap.
Advertising & Brand Content
Brand Asset Library
Mechanical Production (Technical)
Merchandise & Apparel
Online Advertising Production
Print Advertising Production
Print & Online Campaigns
Strategic Marketing Initiatives
NEW PROJECT TO DISCUSS?
We offer short-term commitments in the form of consultations and individualized project audits, which are designed to quickly clarify your needs. Contact Greg Bennett at (717) 683-5712 or by email to start the conversation.
Designed while employed at Siquis